Technology

On one hand, bummer. But on the other, sort of a waste of hardware anyway.

I was a big time pro user. G3 tower with DVD card, G5 dual, Mac Pro 5,1 with dual X5690's and other upgrades. But I had to drag those systems kicking and screaming out of Apple's walled garden to do what is second nature on the PC side of things. Loved the OS back then, but not all users were braindead drones.

"Pro" stopped being a moniker for advanced capability, instead the most expensive, least hobbled version.

I hope whomever replaces Cook (rumor has it) once again remembers what it was like to be a nerd under all that businessman authority.

maybe we'll see the mac pro again in apple 2: the search for more money

I admit I'm using my 1,1 as an extra seat in the office, but it's form of use.

My dad had a G5 (essentially the same case design externally) and this guy is probably not kidding, those things felt like a massive aluminium block

My wonders are around how this will effect the video software market in say 10 years. In 2010 if you said you wanted to get into video editing I would have said I dnt know much but people swear by professional tools developes for Mac os x.

If Mac Pros go aways, professional software wouldn't be used by big industry, but rather just hobbyists... Which to me seems like the death of video editing long term on Mac.

Well this was very obviously coming. The last iteration was pointless and from that they didn't bother to even refresh it in a while, I assume it sold fuck all.

The M-series Mac Pro was always for companies which were going to rack them and use them in render farms. Normal people was never its intended market. It was more of an Xserve successor.

Apple would need to design a different CPU for the Mac Pro, and the limited market doesn’t make it feasible. Descending the M-series CPUs from the A-series limits what the designs can do.

There are rumors of a CPU split in the Apple lineup. iPhone, iPad, iMac, Mac Mini, MacBook get the A-series, and MacBook Pro, Mac Studio. Mac Pro get the M-series. That would make sense, and might give them some room to expand the “Pro” procs.

Cloudlfare down. tl;Dr?

Some businesses have that genetic ideological backbone that defines what they can and can't do with good results.

In case of Apple - at some point they were a "cheaper and better for home users, but less serious and more toyish" computer company in their advertising and, well, quality. And in some sense this seems to have carried through from the 90s till now, as their equilibrium.

And honestly when in the 90s they were gradually becoming something more luxury, that was already a mistake. Then Jobs came with the NeXT purchase, and, of course, with Apple's financial situation then it was probably the only way to survive to further go in that direction.

It actually made me optimistic about that company to read rumors about them preparing to go for lower market with another laptop model in 2026.

Because the world has changed, and I'd say not only Mac Pro is a suitcase without handle, I'd also say the same about iMacs. If they are not making an extensible stationary machine, then having a few laptop lines (cheap light, good light, powerful heavier) and a stationary line (well, Mac Mini and Mac Studio seem that, stationary normal and stationary powerful) is optimal. Since each line means expenses and different components and separate advertising.

It sort of feels as if they were returning to the roots. Perhaps they feel that they are stalled or losing in the mobile market, and same with the luxury market - their cult offensive was impressive, but it's wearing out. While with desktops they have a chance at rapid expansion.

They're overpriced crap now. You buy at a 3x premium for the hardware, and you get the OS. That's it.