get fucked.
this post was submitted on 14 Nov 2025
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Man, they have had some really good IP over the years and somehow managed to ruin all of it.
The usual cycle. They get good, get big, get shit, get insolvent or bought up until there's no bigger fish anymore (in which case you have to live with shit until they get insolvent after a long time).
That's what you get when you don't want to pay people for their work and try to keep teams together. The newbies aren't going to care about the rich history of the games they're banging out code for at 3 AM on a Saturday.
Yikes bikes. Obviously the writing has been on the wall for a minute. But I didn't realize it would happen in one minute.
Most likely they fucked up their report and they're using the rules of the exchange to suspend trading until they fix the mistake. But Ubisoft has been running on fumes for some time now, shitting out the same 3 or 4 games over and over again so I doubt their financials are that great.
This is good news for everyone who is not an ubisoft shareholder
how so?
Why? What relevance is Ubisofts poor record keeping to non-shareholders?
Ubisoft is a textbook example of what happens when you pin your companies revenue on a small handful of IPs and milk them to the absolute fucking limit. I like assassins creed, but I’ve played enough of them for the rest of my life. Make something new my dudes.
They have so many great IPs that are just gathering dust or in development hell, yet they keep milking the same few games every year.
This is what happens when you abandon Splinter Cell.
Or consistently fail to make Beyond Good and Evil 2 for several decades.
It's what happens when you operate your company with an accountant mentality. The focus is 100% on money, and 0% on creativity.
They always realize too late that customers won't just give you money, you have to offer them something decent in exchange, but accountants don't know how to do that, which is why you NEVER let accountant craft the business strategy for a company.
If they try to offer suggestions, you scream at them to get back to their hole and count the money like they're supposed to, and when their opinion is needed, it will be solicited, which will be NEVER.
The irony is that they actually have some pretty unique and creative ideas spread out in most of their open-world games despite the jokes about how they're all the same. If they cared about making good shit and not just money, they could have a game that rivals or surpasses Grand Theft Auto.
The only possible explanation is that they didn't use enough AI.
You're correct! They should have fired at least 20% more of their staff and used AI to build everything, and not test any of it. It's the only way.
To make the games, or to cook their books?
Yes.
Ubisoft better get comfortable with not owning their own company.
You cheer this on, but what are the odds that saudi arabia buys them up?
How many things do you want owned by the worst country bar none for human rights? (yes I am aware the US is racing to catch up, but is nowhere near as bad per capita).
Let's give Ubisoft to North Korea then
That one Steam user will be hyped as fuck.
Finally, a games company that praises the glory of the regime.
I'm not sure how much I should care. I haven't bought a Ubisoft game in decades anyway. They don't make anything I need, so it's not like it's an inconvenience to boycott.
Every now and then someone calls for a boycott, and I say that I've already been boycotting them all my life, and didn't even know it.
Alternatively, sometimes there are calls to boycott something, and it turns out I've been boycotting them for years over some old atrocity. For instance, United Airlines gets boycotted regularly, but I've been boycotting them for decades, for lots of other shitty behavior (destroying guitars, beating up doctors who refuse to give up their paid-for seat, etc.), as well as having the highest fares in the business.
You don't think the saudis having a great deal of control over the content your fellow countryman engages with has any effects you should care about?
You underestimate my level of cynicism at this point. You also underestimate my disrespect for the average gamer. If they're not lapping up one form of propaganda, they're lapping up another.
Absolutely the case, but we can't throw nuance to the wind just because bad things will continue to happen. SA propaganda is definitely note worthily worse than many other forms.
Whats more, I feel that gaming generally is more focused on trying to use marketting dark patterns to encourage spending than pushing any messages typically. This makes them, in my mind, even more vulnerable as they won't even be expecting it as their viewpoints change over time.
I remember when Ubisoft was a logo I liked seeing on my gaming screen.
Far Cry 1 times.
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For being too fat for their own good, tear the damn thing down.
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