$80 more for a longer strap is pretty funny.
this post was submitted on 11 Nov 2025
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A Boring Dystopia
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Fuck Apple.
Apple fanboy here and what the actual fuck is this? This would have been funny on April Fool’s Day. It’s now the dumbest thing I’ve seen online all day, and I’ve seen a fair few dumb things. Maybe all week.
This is just something Apple does once in a while. Remember when the new Mac Pro model came out a few years back and they sold optional wheels for the tower that were just wildly overengineered and cost hundreds of dollars? These "Apple is selling something SO EXPENSIVE" stories just sell the idea of Apple as a lifestyle luxury brand. You'll never see anyone with one of these in real life, but you can bet they're included in swag bags at celeb events.
Also that photography direction, "Like what if you made it look as poorly lit as possible by shining a flashlight on the product?"
This is dumbest thing ever seen. People who buy these and use them should be shunned.
That's Apple's style. It's their artistic way of telling you that you're only as valuable as the products you buy.
I'll take your expertise, ye Fartographer.
From the title I was thinking a smaller, cheaper iPhone.
Nope. It's an overpriced bag for your overpriced phone. 🤦♂️
“Bag” is charitable.
They made a sock.
It's 3d knitted!!
Ah yes just what everyone needs an isock
Wtf, I thought this was going to be a new small iPhone to replace the 13 mini which some people miss. But no, lol.
Do they sell one with "I'm a Fucking Moron" printed on it? Because they should.
Oh neat, a knitted sheep's scrotum in an assortment of colors.
When stretched, the open textile subtly reveals its contents and allows users to peek at their iPhone display. iPhone Pocket can be worn in a variety of ways — handheld, tied onto bags, or worn directly on the body.
"Subtly" digging around your shoulder-holstered tube sock.
They forgot to mention that you can also use it as the world's most expensive roll of quarters.
I thought this was the onion! But no, it's real!
WTF am I looking at? Like a money belt (but a sash) for your phone?
This is pretty egregious, but honestly anyone who wants to buy it should. They deserve to ~~be swindled~~ have what they paid for. Anyone who doesn't want to buy it, won't.
Stop giving this dumpster fire oxygen
And people complain about the price of hand-crocheted items...
For people confused about the price, just look up any clothes by Issey Miyake. That’s the costly part, Issey Miyake.
I mean, if this was sold by Issey Miyake themselves, it would probably be pretty well aligned with the rest of their prices. But being sold by Apple as an Apple product, the price feels really out of place.
I’m not saying $2-300 for this would be reasonable in any case, but it might have been more expected. Also, fun fact: All of Steve Jobs’ black turtlenecks were designed by Issey Miyake!
Samsung fanboys will see this and say “fuck apple”
As will everyone else with an accurate perspective of that walled garden of exploitation and grift 🤷🏻