A sock with straps for ONLY $229.95!

They know exactly how to price products for the Apple gang, any cheaper and no one would buy.

Inspired by the concept of “a piece of cloth,"

Looks at URL.

Born from the idea of creating an additional pocket, its understated design fully encloses iPhone, expanding to fit more of a user’s everyday items.

“The design of iPhone Pocket speaks to the bond between iPhone and its user, while keeping in mind that an Apple product is designed to be universal in aesthetic and versatile in use,” shared Yoshiyuki Miyamae, design director of MIYAKE DESIGN STUDIO

Looks at URL.

When stretched, the open textile subtly reveals its contents and allows users to peek at their iPhone display...

This can't be real. Checks URL again.

Phone Pocket features a singular 3D-knitted construction that is the result of research and development carried out at ISSEY MIYAKE. The design drew inspiration from the concept of “a piece of cloth” and...

iPhone Pocket in the short strap design retails at $149.95 (U.S.), and the long strap design at $229.95 (U.S.).

...What the fuck? This has to be hack or something. There's no way a human being wrote that article, and didn't know what they were doing.

Like many, I thought for a microsecond that they actually brought out a new phone model that will fit in a pocket.

But no, of course they didn't. Because why the fuck would anyone want that.

checks date

not April 1st

Here I thought it was going to be a small screened cheap iPhone and I was excited for a minute.

Apple users are so fucking stupid.

I bet the $9.95 is the production cost.

We've come full circle.

Also, I wonder if this is some kind of scheme to park the "iPhone Pocket" name for a bit in case they want to make a phone called that in 10 years.

Personally, I'm saving up for the "Apple Stick and Bindle", the nouveau-hobo accessory of the season.

Oh God I feel dumber having read this. How is this not the onion?! A 3D knitted construction? Really?

I feel like the people who buy these types of things are trying to fill a hole in their souls.

“a piece of cloth” huh

borat wearing very little

So, a knee-high sock with a slit on the side. For $230 US.

What the actual fuck.

does it bother apple that it is compatible with all other phone brands?

I love this. This is perfect for Apple people.

Honest question, how do you Apple fans keep supporting this company?

It looks like the bathing suit that Borat wore to the beach.

First off, yes, this is a pretentious sock bag for rich people.. or “aspirational” or design-focussed people, let’s say.

But it makes perfect sense.

1. Apple does collabs on accessories all the time, from Hermes to Belkin and Logitech. They’ll sell them in their stores if they’ve have input, generally.
2. If anyone needs some background on [Issey Miyake](https://mds.isseymiyake.com/im/en/), this is a good read. People are mentioning the “A piece of cloth” line, but this goes back to the founding principle of that design company, there’s even a series of industrial weaving machines started in the 90s named A-POC (yes), one of which lives in MoMA.
3. Designers at both companies probably adore each other’s work, they’re all pretentious types who turn function into fashion, but won’t say as much. They’ve probably been champing at the bit to collaborate for years, but like, what could we make?
4. A piece of cloth(ing) for an iPhone. Obviously. Because for people outside the Apple bubble, they’re basically the iPhone company. Use a weaving machine. This was literally the only way to fulfill all their remits. If you asked AI to come up with a collaboration between the two, it would most likely… well let’s check.

The “iFold” Tote - A structured pleated tote bag that embodies Apple’s material minimalism and Miyake’s textile innovation.

The “AirPleats” Scarf - A sculptural pleated scarf inspired by airflow and minimal form — an homage to both the “Air” line and Miyake’s signature pleats.

The “iLine” Pouch - A small, sculptural accessory pouch or sleeve—Philosophy: “Soft engineering.”

I mean tbh some of these are more whimsical and interesting, but probably don’t hold as broad appeal, so the bag sock it is. This is actually pretty boring news now I’ve read a lot more about Issey Miyake. Potentially that’s on Apple, they spent most of their collaborative time shitting on whimsy? Maybe? Probably just the broadest, cheapest (to produce!), most marketingest thing they could excrete. It’s a bit sad really.

The pattern on the inside is weirdly a lot nicer.

Many years back, I kept my ipod classic in an old sock to protect it while it banged around inside my bag. My buddy made fun of me for it, little did he know that my sense of fashion was just far ahead of its time.

It’s the iPod sock of the 2020’s

What a sign of the times. God damn I fucking hate this. Some marketing team gleefully jerking themselves off to it somewhere. Their margins on this have got to be disgustingly high.

People thinking this is a joke or laughing at this don't seem to remember when Apple released what was essentially a sock for your ipod video. or how about the $1000 monitor stand? or the wheels for your Powermac that cost hundreds of dollars.

This is Apple folks. If they can find a way to nickle and dime their gullible cultish user base they will do it. They've been doing it since...well since the company was founded.

Looking at the comments, Im so glad Im not the only one seeing a big sock with strap... lol.

I can literally crochet this in under an hour.

The iScrote?

How are we getting so dumb? Worst of all, notoriously dumb. A bit of "under the surface stupidity" is tolerable, however, we're well beyond the rubicon of stupid.

The boomers were on to something when they called us "darn idiots".