Kinda wild that this song is the one so many people latched onto.
Setting aside the Saja Boys stuff (anything involving them, including Free), you have two diss tracks (How it's Done, and Takedown), you have the song about how Huntr/x see themselves (Golden), and the song about what they're really about (What it Sounds Like). All four of them are bangers, but what does it say about "the masses" and "the Grammy awards" when the one about how they see themselves (which turns out to not be real) does so much better than the brutally honest track.
Though personally I thought How it's Done has the most mass appeal. I was expecting that to land more. But I think it's the pop side of K-Pop that the mainstream is buying, not the hip-hop side.