this post was submitted on 21 Sep 2025
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Chapotraphouse

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[–] EllenKelly@hexbear.net 7 points 6 months ago

Is this about #lesbian ?

there's someone speculating its because of porn, but it doesnt feel like people using #le were posting porn

I remember back in like 2019, joking that it was a porn hashtag, and terfs would never win it back

A private website blocking a hashtag isnt anything out of the ordinary, it's publicly traded company.


The app was initially called "Hong Kong Shopping Guide" and targeted Chinese tourists.[7] According to co-founder Mao Wenchao, the name Xiaohongshu (lit. 'little red book') was inspired by his career at Bain & Company and education at the Stanford Graduate School of Business; both institutions feature red as their main color

[...]

Due to the platform's early focus on fashion and beauty trends, Xiaohongshu's user base was predominantly female in its early years. 90% of Xiaohongshu users were women, according to a report published in April 2021.[25][26] The app had attracted affluent Gen Z female users in urban China as an alternative to Instagram, which is blocked in the country.[27] Xiaohongshu subsequently adjusted its corporate strategy to attract more male users to maintain its growth. In 2021, it announced that the platform would promote male user content.[28][29] By 2022, 30% of Xiaohongshu users were male. There was criticism that the strategy, as well as Xiaohongshu's algorithm, increased harassment on the platform and made women feel less welcome. An external advertising agency marketed Xiaohongshu on other websites as a place to see "Beautiful ladies... without spending any money!"

https://en.wikipedia.org/wiki/Xiaohongshu

lol, neato. I don't have a point, sorry.

[–] Carcharodonna@hexbear.net 6 points 6 months ago* (last edited 6 months ago) (1 children)

It looks like the # is dropping off the tag for #le, but at the same time the content doesn’t appear to be blocked and similar tags like #wlw are still normal. If this is some kind of attempt at censorship, I’m curious as to why the change and where this is actually coming from.

EDIT: Another question, are there published guidelines that cover this sort of thing or how exactly does it work when it comes to social media in China?

[–] spectre@hexbear.net 2 points 6 months ago (1 children)

I'd encourage you to drive into the comments of the thread

[–] Carcharodonna@hexbear.net 8 points 6 months ago

I have, and there’s still a lot to me that isn’t explained. It should also be noted, historically, the CIA has used tried to use any kind of activism (good or bad) in AES countries to gain a foothold for their own nefarious purposes, so I wonder too if this, or even just fears about this, are part of the motive for certain instances of social media censorship.