I am so confused as to why anyone gives a fucking shit about this.
this post was submitted on 26 Aug 2025
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People are bored because their lives are easy. That will change soon.
same thing happened with the sydney sweeney ad. all i care about is them titties
oh man. so thankful. just biting my nails about the cracker barrel logo.
Wait a minute. The logo is literally a cracker and a barrel 🤣. I'm surprised conservatives are ok being made fun of.
The reaction has been absurd, but their new logo was definitely awful.
I don't think that the old logo is great either, and the update did improve on technical aspects. You don't want to have all that small text, for example. And generally, simpler logos are preferable.
But...their shtick is a rustic feel. Whatever you can say about the original logo, it did evoke that. I have a hard time seeing the new one doing that.
EDIT: I also think that this compares favorably to another controversial recent rebrand: Musk rebranding Twitter, which was generally seen as not a good idea; Twitter already had a strong brand identity. People weren't happy and Musk went right ahead with it regardless. At Cracker Barrel, the initial response was "calm down, it'll be okay", but they were willing to second-guess themselves, even though I expect that there were people there who were invested in the rebrand.
EDIT2: They'd also done smaller, more incremental changes to the logo in the past, because the "Old Country Store" text had had its typeface changed at some point in the past.
EDIT3: Here's a more-comprehensive history:
https://dwglogo.com/cracker-barrel-logo/
I do find it amusing that the “classic” logo everyone is pining for is from the “ancient” year of 1997…
Tbf as weird as it sounds, ‘97 is vintage now
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If they'd just textured the background shape to actually look like a barrel it would be pretty good actually.
According to another site, the logo was 1977, not 1997. Which tracks with another article mentioning a marketing person coming up with the design in the 70s
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Kinda wish the public had a similar outrage when Fruit of the Loom modernized their logo in 2000, lol
I'm more upset about Mr Pringle.
Lost not only his hair, but the twinkle in his eye, poor chap.
I just wish they didn't try to gaslight humanity into believing there was never a cornucopia
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No bigger snowflake than a MAGAt.
I'm not conservative in the slightest and I thought the redesign was completely ass.
Yes, but did you go unhinged calling it "woke"? The logo was a poor fit and I could get behind it, but so many MAGAs losing it over calling a lame logo "woke"....
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The whole restaurant is complete ass.
I will continue to not care at all about it. Release the Epstein files.
Thank god! Now can we get back to the important issues? How's that WAR ON CHRISTMAS going?
The war on Christmas CANNOT END until Christmas ceases its illegal occupation of November.
We are once again calling on the Claus regime to return to their side of the borders outlined in the Black Friday agreement.
November? I think you forgot to include September and October.
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I've never seen people freak out so hard over a LOGO change. Jesus, it's not like they changed the typeface to Comic Sans or Papyrus or some shit!
Because everything in the United States has been turned into "us vs them" crap.
Bunch of snowflakes wanting their safe space
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Lol.
Boomer oriented company chooses to stay in business for a few more years until boomers are all gone.
I went into a Cracker Barrel once. 90% elderly.
Was it really conservative backlash? I don't think anyone liked it, lol.
Non-conservatives give a shit about cracker barrel?
I gotta meet up with the old people in my family somewhere. I'm not having them in my house are you crazy
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Who gives a shit about a logo??? Companies can do whatever the hell they want with their logos so shut up about it and start asking: WHERE'S THE EPSTEIN FILES???
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I am so sick of these whiny snow flake conservatives and their complete lack of self-awareness.
The backlash from the racist bigots you mean. Where else are they going to go after church to be mean to the wait staff
Called it. They new coke'd that shit.
Just what we needed. Conservatives feeling even more empowered. Goddamnit.
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Were it not for the whiny fucking losers and their incessant bitching and moaning over everything, I wouldn't have know nor cared.
I still don't care.
Complained about the redesign, isn't Conservative How dare you insult me like this? I am an American and I will not stand for being called a Nazi.
Huh. I guess crackers like representation too.
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