This is why Home Assistant will keep winning. I don't even have the time or energy to engage with smart home shit but have the itch to run Home Assistant. With esp modules you can build your own smart home bullshit and add it to home assistant pretty easily. That, though, would require futurist treatlerites to have a single molecule of desire to make something instead of simply consuming. So its never going to have mass appeal.
I have to imagine when these futurist treatlerites think about "home automation" they subconsciously want to recreate the experience of having a slave. When I think about home automation I consciously want to recreate the experience of being the dad from Honey I Shrunk The Kids. We're not the same.