this post was submitted on 15 May 2025
954 points (98.8% liked)

Technology

70285 readers
2898 users here now

This is a most excellent place for technology news and articles.


Our Rules


  1. Follow the lemmy.world rules.
  2. Only tech related news or articles.
  3. Be excellent to each other!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, this includes using AI responses and summaries. To ask if your bot can be added please contact a mod.
  9. Check for duplicates before posting, duplicates may be removed
  10. Accounts 7 days and younger will have their posts automatically removed.

Approved Bots


founded 2 years ago
MODERATORS
 

This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

(page 2) 50 comments
sorted by: hot top controversial new old
[–] roguesignal@lemm.ee 16 points 1 week ago

Enshittification

[–] Gronk@aussie.zone 16 points 1 week ago (7 children)

Migrated away from Google because they're just genuinely useless.

Search results are infested with AI bullshit and SEO slop, can't actually search for anything useful unless you know the website you're looking for, in which case I just go to the website directly.

Youtube curates a selection of completely irrelevant videos to try to shove ads down your throat, I still have to change my user agent string every time because YouTube throws a hissy fit at firefox with ublock.

Gmail is pretty much the same as any other email provider but comes at the expense of your data being sold for advertising purposes.

Don't even get me started on the shit show that is Android.

I run GrapheneOS, Fedora and debian, self host what I can and use decent providers for what I can't. I'm the furthest away from the big tech corps than I've ever been and it feels great to have computers that actually compute and not serve me useless fucking ad drivel.

load more comments (7 replies)
[–] lightnsfw@reddthat.com 16 points 1 week ago

Just imagine coming up with shit like this being the only job you can find and not jumping off a building instead.

[–] AbouBenAdhem@lemmy.world 16 points 1 week ago* (last edited 1 week ago) (1 children)

Because advertisers want viewers to associate their products and brand with feelings of annoyance, aggravation, and frustration?

load more comments (1 replies)
[–] KingOogaBooga@lemmy.world 15 points 1 week ago

firefox and uBlock Origin. I don't see ads. Fuck Google and their AI.

[–] rottingleaf@lemmy.world 14 points 1 week ago (16 children)

They mean - maximize irritation? Put ads in the most obnoxious way?

There's a good global task for FOSS alternatives of YouTube and other places where life happens.

A decentralized scraper. Something similar to SETI@home, or that hentai analog for storage. So that based on some metric YT content would be divided between users willing to contribute their machines and accounts to scraping YT (a bit similar to searching DHT, and probably some kind of DHT would be useful), and then they'd download that and re-publish in some p2p alternative.

TBH probably also good for that little of the web that is still possible to represent as static pages and browse via links.

The issue is that alternatives lack content, and the closed nature of proprietary services gives them an advantage - there is content there which doesn't exist outside of them.

And people just reuploading by hand what they themselves consider interesting are a little fraction of the majority that doesn't bother.

load more comments (16 replies)
[–] Fizz@lemmy.nz 13 points 1 week ago

Wow big congratulations to the corporate ghoul who thought this up. Thanks for making our world a shittier place.

[–] antonim@lemmy.dbzer0.com 13 points 1 week ago

They already did something similar back in the day. I remember watching a music video some ~10 years ago where they placed an ad like five seconds before the end of the song, right at the musical climax, ruining the mood with surgical precision. I was absolutely infuriated and went off to Google wondering if there's a way to block ads. And the rest is history.

[–] LordCrom@lemmy.world 12 points 1 week ago

Imagine ...

THIS IS SP....

Insert unskippable ad here.

ARTA!

[–] RedditIsDeddit@lemmy.world 11 points 1 week ago (1 children)

YouTube really likes to just destroy itself huh?

load more comments (1 replies)
[–] AbnormalHumanBeing@lemmy.abnormalbeings.space 11 points 1 week ago* (last edited 1 week ago)

It would be wrong to call it a replacement, but this is a good place to plug !peertube@lemmy.world - there's more quality content on there than many might suspect, especially if you are into FOSS and people tinkering with stuff they are passionate about.

[–] TheLastOfHisName@lemmy.world 11 points 1 week ago (1 children)

I am a YUGE fan of FreeTube, a cross-platform YT client for the desktop. You can subscribe to channels, create, save, import, and export playlists...and no. Ads. Tis the bees knees.

And just a friendly reminder to donate to your favorite FOSS projects.

load more comments (1 replies)
[–] TheObviousSolution@lemm.ee 11 points 1 week ago

I am used to listening to streams while walking, but I've been noticing the most annoying ads pop-up when I'm interested in something they are saying. This isn't going to make me pay attention to those ads, it's going to drive me to the plethora of other services I can use. The worst thing about it is that it doesn't even pause and cache the stream, meaning that if I was listening to something interesting, the ad just causes me to miss it. Google just keeps eating its own tail.

[–] bitwolf@sh.itjust.works 10 points 1 week ago (2 children)

OK let's all skip to the middle of sponsor segments so the ads cover the sponsor segment. Win win

load more comments (2 replies)
[–] gradual@lemmings.world 10 points 1 week ago

Enough is never enough.

[–] krimson@lemmy.world 9 points 1 week ago (4 children)

Gemini also being forced on me more and more in Android. Seriously considering a linux phone next.

load more comments (4 replies)
[–] GenosseFlosse@feddit.org 9 points 1 week ago* (last edited 1 week ago) (4 children)

Why do you need "AI" for this? That is something that can be done client side on a 30 year old phone without sweat if you already have a list of timestamps and number of engagements for a video?

[–] Mniot@programming.dev 13 points 1 week ago (1 children)

I was at Google when they announced that only AI-related projects would be able to request increased budget. I don't know if they're still doing that specifically, but I'm sure they are still massively incentivizing teams to slap an "AI Inside" sticker on everything.

load more comments (1 replies)
load more comments (3 replies)
load more comments
view more: ‹ prev next ›