this post was submitted on 03 Feb 2025
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Originality.AI looked at 8,885 long Facebook posts made over the past six years.

Key Findings

  • 41.18% of current Facebook long-form posts are Likely AI, as of November 2024.
  • Between 2023 and November 2024, the average percentage of monthly AI posts on Facebook was 24.05%.
  • This reflects a 4.3x increase in monthly AI Facebook content since the launch of ChatGPT. In comparison, the monthly average was 5.34% from 2018 to 2022.
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[–] lipilee@feddit.nl 3 points 15 hours ago (4 children)

and, is the jury already in on which ai is most fuckable?

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[–] Magister@lemmy.world 78 points 1 day ago (2 children)

It's incredible, for months now I see some suggested groups, with an AI generated picture of a pet/animal, and the text is always "Great photography". I block them, but still see new groups every day with things like this, incredible...

[–] will_a113@lemmy.ml 40 points 1 day ago (4 children)

I have a hard time understanding facebook’s end game plan here - if they just have a bunch of AI readers reading AI posts, how do they monetize that? Why on earth is the stock market so bullish on them?

[–] WalrusDragonOnABike@reddthat.com 34 points 1 day ago (2 children)

As long as they can convince advertisers that the enough of the activity is real or enough of the manipulation of public opinion via bots is in facebook's interest, bots aren't a problem at all in the short-term.

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[–] lepinkainen@lemmy.world 15 points 1 day ago (1 children)

Engagement.

It’s all they measure, what makes people reply to and react to posts.

People in general are stupid and can’t see or don’t care if something is AI generated

[–] acosmichippo@lemmy.world 5 points 1 day ago (3 children)

they measure engagement, but they sell human eyeballs for ads.

[–] andallthat@lemmy.world 7 points 1 day ago (1 children)

But if half of the engagement is from AI, isnt that a grift on advertisers? Why should I pay for an ad on Facebook that is going to be "seen" by AI agents? AI don't buy products (yet?)

[–] acosmichippo@lemmy.world 6 points 1 day ago

yes, exactly.

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[–] spongebue@lemmy.world 6 points 1 day ago* (last edited 17 hours ago) (2 children)

For me it's some kind of cartoon with the caption "Best comic funny 🤣" and sometimes "funny short film" (even though it's a picture)

Like, Meta has to know this is happening. Do they really think this is what will keep their userbase? And nobody would think it's just a little weird?

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[–] fwdbias@lemm.ee 2 points 15 hours ago

Deleted my account a little while ago but for my feed I think it was higher. You couldn't block them fast enough, and mostly obviously AI pictures that if the comments are to be believed as being actual humans...people believed were real. It was a total nightmare land. I'm sad that I have now lost contact with the few distant friends I had on there but otherwise NOTHING lost.

[–] ILikeBoobies@lemmy.ca 4 points 18 hours ago (1 children)

That’s an extremely low sample size for this

[–] thisbenzingring@lemmy.sdf.org 6 points 18 hours ago (1 children)

8,855 long-form Facebook posts from various users using a 3rd party. The dataset spans from 2018 to November 2024, with a minimum of 100 posts per month, each containing at least 100 words.

seems like thats a good baseline rule and that was about the total number that matched it

[–] ILikeBoobies@lemmy.ca 3 points 18 hours ago* (last edited 18 hours ago) (1 children)

With apparently 3 billion active users

Only summing up 9k posts over a 6 year stretch with over 100 words feels like an outreach problem. Conclusion could be drawn that bots have better reach

[–] thisbenzingring@lemmy.sdf.org 3 points 18 hours ago (1 children)

each post has to be 100 words with at least 100 posts a month

how many actual users do that?

[–] ILikeBoobies@lemmy.ca 2 points 17 hours ago* (last edited 17 hours ago) (1 children)

I have no idea because I don’t use the site

But to say less than 0.0001% just seems hard to believe

[–] thisbenzingring@lemmy.sdf.org 3 points 17 hours ago (1 children)

I don't use the site either but 100 words is a lot for a facebook post

[–] not_IO@lemmy.blahaj.zone -2 points 10 hours ago (6 children)

how tf did it take 6 years to analyze 8000 posts

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[–] ZILtoid1991@lemmy.world 18 points 1 day ago (3 children)

> uses ai slop to illustrate it

[–] harmsy@lemmy.world 12 points 1 day ago (1 children)

The most annoying part of that is the shitty render. I actually have an account on one of those AI image generating sites, and I enjoy using it. If you're not satisfied with the image, just roll a few more times, maybe tweak the prompt or the starter image, and try again. You can get some very cool-looking renders if you give a damn. Case in point:

[–] Petter1@lemm.ee 5 points 1 day ago

😍this is awesome!

A friend of mine has made this with your described method:

PS: 😆the laptop on the illustration in the article! Someone did not want pay for high end model and did not want to to take any extra time neither…

[–] ChickenLadyLovesLife@lemmy.world 2 points 17 hours ago

That laptop lol.

[–] Draces@lemmy.world 6 points 1 day ago

Seems like an appropriate use of the tech

[–] Fandangalo@lemmy.world 31 points 1 day ago (2 children)

I’ve posted a notice to leave next week. I need to scrape my photos off, get any remaining contacts, and turn off any integrations. I was only there to connect with family. I can email or text.

FB is a dead husk fake feeding some rich assholes. If it’s coin flip AI, what’s the point?

[–] EveningPancakes@lemm.ee 17 points 1 day ago* (last edited 1 day ago) (2 children)

Back when I got off in 2019, there was a tool (Facebook sponsored somewhere in the settings) that allowed you to save everything in an offline HTML file that you could host locally and get access to things like picture albums, complete with descriptions and comments. Not sure if it still exists, but it made the process incredibly painless getting off while still retaining things like pictures.

[–] Fandangalo@lemmy.world 13 points 1 day ago (1 children)

Thank you real internet person. You make the internet great.

  • From Another Real Internet Person
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[–] bassomitron@lemmy.world 9 points 1 day ago

It still existed when I did the same thing a year ago or so. They implemented it awhile back to try and avoid antitrust lawsuits around the world. Though, now that Zuckerberg has formally started sucking this regime's dick, I wouldn't be surprised if it goes away.

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[–] brucethemoose@lemmy.world 23 points 1 day ago* (last edited 1 day ago) (12 children)

The bigger problem is AI “ignorance,” and it’s not just Facebook. I’ve reported more than one Lemmy post the user naively sourced from ChatGPT or Gemini and took as fact.

No one understands how LLMs work, not even on a basic level. Can’t blame them, seeing how they’re shoved down everyone’s throats as opaque products, or straight up social experiments like Facebook.

…Are we all screwed? Is the future a trippy information wasteland? All this seems to be getting worse and worse, and everyone in charge is pouring gasoline on it.

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[–] werefreeatlast@lemmy.world 2 points 18 hours ago

Not my Annie! No! Not my Annie!

[–] Opinionhaver@feddit.uk 5 points 22 hours ago (1 children)

Title says 40% of posts but the article says 40% of long-form posts yet doesn't in any way specify what counts as a long-form post. My understanding is that the vast majority of Facebook posts are about the lenght of a tweet so I doubt that the title is even remotely accurate.

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[–] venusaur@lemmy.world 5 points 1 day ago (1 children)

Probably on par with the junk human users are posting

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[–] brucethemoose@lemmy.world 9 points 1 day ago* (last edited 1 day ago) (1 children)

Also… the tremendous irony here is Meta is screwing themselves over.

They've hedged their future on AI, and are smart enough to release the weights and fund open research, yet their advantage (a big captive dataset, aka Facebook/Instagram/WhatsApp users) is completely overrun with slop that poisons it. It’s as laughable as Grok (X’s AI) being trained on Twitter.

[–] SlopppyEngineer@lemmy.world 8 points 1 day ago (2 children)

Meta is probably screwed already. Their user base is not growing as before, maybe shrinking in some markets, and they need the padding to cover it up.

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