The guy is richer than someone in the global south, sure, but I think his relation to labor and capital is essentially the same. Both sell their labor to live, are exploited to the point of being one bad day from destitution, have no reliable access to capital, etc. For the purposes of building a socialist movement, you can talk to them the same way about many of the same issues, and they have essentially the same incentive to listen.

I just don't see how telling that guy "hey your '05 Camry means you're actually an aristocrat" does anything productive. It's veering into the Fox News bit where they say people who own refrigerators can't be poor.