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๐ฅ rule ๐ฅ
(i.imgur.com)
Be sure to follow the rule before you head out.
Rule: You must post before you leave.
It's an effective advert if the purpose is to increase awareness of fire safety. We have some awful ones in the UK with partially burnt teddy bears and stuff. I think it's more leveraging popular imagery to deliver that message, rather than expressing LGBT support.