this post was submitted on 26 Dec 2023
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Trademark only works if the infringement is in direct competition with you. They need to be in the same trade as the person/company that owns the particular mark of the trade.
A plumbing company could use Mickey as a mascot, (and even claim Mickey as their own trademark for plumbing, preventing Disney from using it for plumbing-related marketing in the future,) because Disney isn’t a plumbing company so they can’t claim a plumber is infringing on their trademark. Since the plumber is in an entirely separate trade and isn’t competing with Disney, Disney can’t claim trademark infringement.
Meanwhile Disney's creates micro companies on all sectors to be able to claim the trademark on each one.
Which works fine until you get served a cease-and-desist by Disney's lawyers, and you can't afford to fight it. Disney probably won't win if they go to trial, but it's not going to trial.