I'm going to explain this very slowly because it's increasingly clear that you're a complete numbskull:

A firm is hired by someone who wants to sell a product or promote a message. That firm's money comes from who-the-fuck-knows. They pay an agency to develop marketing material that's designed to amplify and intensify a message, all in an effort to sway consumers or interest groups. BP pays to make commercials that make them sound "green". The oil company does the paying, and the marketing firms get paid. Target pays to put out billboards that make them sound friendly and like they have the best deals. The retailer does the paying, and the marketing firms get paid. A university pays to encourage enrollment. University pays marketing firm or ad agency. Political figures pay ad agencies to put out campaign ads. PACs pay ad agencies to put out emotional pleas to "stop socialist Biden" or "save Democracy". Fox News pays talking heads to sell messages and influence voters. The Koch Brothers fund campy TV shows to sell messages and influence voters. Right-wing activists pay literally tens of millions of dollars to YouTube content creators to sell messages and influence voters. Pro-Israel groups spend literally hundreds of millions of dollars to ad agencies and marketing firms to sell messages and influence voters.

Whoever-the-fuck has something they want to promote, they pay someone to put out material at a cadence that will grab people's attention, elicit strong reactions, and hopefully go "viral" and start being amplified by the rest of the media ecosystem so that John Q. Public hears a coordinated cacophony of self-reinforcing messages. The consumers don't get paid to be outraged or flattered. Consumers don't get paid to do literally anything. No one is paying you. You've literally been talking about Susan fucking Sarandon for days because you're so fucking bent out of shape you can't even sleep at night. And that might very well be because someone paid to put this outrage bait in front of your nose, because they knew you'd cream your fucking pants over it.

Now shut the actual fuck up and go away. I can't fucking believe I had to explain how a goddamned commercial works to a dipshit on the internet today. Gods help us all.

Edit: Well look what we have here. I'm not surprised you're weak in the knees about some dumb shit Susan fucking Sarandon said at a rally. You're literally the target audience for this kind of outrage bait.

Newsflash - You are being played like a fiddle.