this post was submitted on 26 Oct 2023
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It's not really "spending a fortune" if it's just money exchanging hands between capitalists and marketing people and capitalists. There's almost no physical materials or labor going into this stuff as far as I can guess.
There's definitely some amount of manpower and materials going into setting up and changing out the physical adverts. Nevermind the folks paid to design and formulate implementation. For a display this large, I imagine its a substantial outlay for someone.