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Lemmy doesn't have to take a cut for it to be classified as a sponsored post.
Think about YouTube with their contains sponsored content tags in videos. YT takes no cuts from hello fresh or Nord VPN being advertised in a video. YT only gets money from the ads they roll.
Yeah, that's a good point. But in that example there's at least a relationship between advertiser and content creator. The content creator is showing their audience an ad in return for money from the sponsor.
Anyone advertising on lemmy right now is just getting free ad space. There's no relationship between the advertiser and the platform/content creator. They don't give the platform money for better servers, nor do they give creators money to create engaging content. They're more akin to a parasite than anything of benefit.