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What's a movie you enjoyed so much in theaters you saw it multiple times there?
(lemmy.blahaj.zone)
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this post was submitted on 05 Oct 2023
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matrix I, skipped classes and watch it more than ten times in cinema.
Follow the white rabbit.
Man I remember the marketing campaign for that movie was incredible too.
The marketing was incredible because it leaned heavily into "What is the Matrix?" and didn't spoil the plot. It made the movie itself amazing, because you had no idea what to expect.
I cringe just thinking about how that movie would be marketed today. The trailer would probably start off with all the action scenes voiced over by Morpheus explaining exactly what the Matrix was, followed by Agent Smith monologuing about how humans are a virus that needs to be wiped out.
Yes yes 1000 times yes. It was so incredible and there were so many great lines in the film talking about what the Matrix was without actually revealing the mystery. "The matrix is all around you" etc.
Absolute master class in building hype for a movie and as you say, puts modern marketing campaigns absolutely to shame. Although to be fair they did have solid gold to work with.