this post was submitted on 03 Jul 2026
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[–] sunsofold@lemmy.zip 18 points 1 day ago (4 children)

Or because they recognize that optics affect the reception of the message and with America pumping out decades of anti-communist propaganda during and after the cold war, using Marx's language will get you ignored at best by a lot of people.

[–] SaraTonin@lemmy.world 5 points 20 hours ago

using Marx's language will get you ignored at best by a lot of people.

Marx didn’t use the term “late-stage capitalism”. Nor even “late capitalism” which, at least has a proper definition and some theory behind it. “Late-stage capitalism” is an undefined internet term from the last 10-15 years

Certainly not “Marx’s language”

[–] dessalines@lemmy.ml 9 points 23 hours ago (1 children)

Optics

We shouldn't concede defeats to the anti-communist witch hunters in any field, especially language. To do otherwise would be implicitly accepting their worldview as the correct one. Instead we should dismantle the weak supports for their anti-communism / anti-marxism in the first place, which isn't difficult for any person whose attention can be drawn to the mass suffering capitalism causes.

[–] sunsofold@lemmy.zip -1 points 21 hours ago

It takes a bit more effort to engage with people using language that will be more likely to reach them but if you want to get someone to understand, and are capable of it, speaking to them in their native tongue is more effective. When talking to someone who has never been given a basic understanding of communism, or who has been given an intentionally misleading false understanding, while you have, you can say things that do not translate because you are effectively speaking a different dialect of English from them. When you say 'I'm a Stalinist-Marxist Communist,' that translates as 'I am a genocider-terrorist mother-fucker.' They are less likely to understand you than a person from Kazakhstan because at least the Kazakh hasn't been trained to hate you. Learning to say things in the local tongue is the only way to bypass the filter long enough to get them to learn the better definitions of all those words.

[–] yogthos@lemmy.ml 33 points 1 day ago (2 children)

Meanwhile in the real world, even libertarian cato institute found that communism and socialism are popular among anybody who's not a fossil https://www.cato.org/blog/new-poll-nearly-half-americans-dont-know-what-americas-250th-celebrating

Not only that, but the numbers are rising since their poll last year https://www.cato.org/blog/young-americans-socialism-too-much-thats-problem-libertarians-must-fix

So, it's pretty clear that there is no optics problem in practice. The reality is that liberals are just opposed to socialism because they represent the left wing of fascism.

[–] JillyB@beehaw.org 2 points 14 hours ago (1 children)

The optics isn't for people who are already saying they like socialism. It's for the people who recognize the Democrats aren't meeting the moment but still think socialism is when taxes.

[–] yogthos@lemmy.ml 3 points 14 hours ago

Who cares about them, the polls I linked show that there's already a critical mass of people who support socialism. These are the rational people to focus organizing efforts on.

[–] RiverRock@lemmy.ml 13 points 1 day ago (2 children)

I sympathize with this argument, but think that it's relevance is mostly behind us. People will only believe what they're told to believe and hate what they're told to hate as long as they buy in to the ideology, as long as their ruling class provides enough comfort to keep them satisfied and distracted. Now that capitalism is failing to do that, people are explicitly looking for alternatives, and in a time like this it does us no favors to hide. Now is the best time to be an out and proud communist.

[–] JillyB@beehaw.org 1 points 14 hours ago* (last edited 14 hours ago)

For a lot of people, you're right. For a lot of other people, the alternative they're looking for is fascism. Not explicitly-normal people don't consider themselves fascist. But they know America is no longer working for them and the fascists are telling them who to blame and presenting a bold vision for the future. For the same reason the fascists can't publicly call themselves fascists, the communists and socialists should be careful who they use that label with. Many still think any socialism will mean they pay more in taxes. If you present them with socialism, you will have to dispell a bunch of myths before you get to what you actually think should be done. You'll be on the back foot. Once they warm up to the ideas you propose, pull back the curtain and say what you've been talking about. Know your audience, I guess is what I'm saying.

[–] sunsofold@lemmy.zip 5 points 1 day ago (1 children)

We're in the tail. The cold warriors are dying, but not dead. Their legacy will remain for a while longer.

[–] RiverRock@lemmy.ml 2 points 18 hours ago* (last edited 17 hours ago)

Their legacy may remain, but every day that legacy gets more tattered, tarnished and stained in the public eye. The current crop of capitalists may not realize it, but right now they're some of communism's best ambassadors.