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Amazon claims it isn’t a “Very Large Online Platform” to evade EU rules
(arstechnica.com)
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Amazon's argument seems to boil down to "we sell products, not ads, so the law shouldn't apply to us." The EC response seems to be "what you would like the law to say is not what it says."
Regardless, the fact that Amazon doesn't like the law means it was written to protect consumers from corporations. In the states, we've completely forgotten that government is supposed to do precisely that.
Meanwhile, Amazon does sell ads. Sponsored products are advertisements.
I don't remember the numbers but their ads division has been showing massive growth over the past several years, they make billions selling ads these days.
In the US, the Government does not represent the people, but those who buy elections. The people who buy elections have no incentive to change anything, and nothing will change in absence of a violent communist revoution