this post was submitted on 11 Apr 2026
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Memes

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A meme is an idea, behavior, or style that spreads by means of imitation from person to person within a culture and often carries symbolic meaning representing a particular phenomenon or theme.

An Internet meme or meme, is a cultural item that is spread via the Internet, often through social media platforms. The name is by the concept of memes proposed by Richard Dawkins in 1972. Internet memes can take various forms, such as images, videos, GIFs, and various other viral sensations.


Laittakaa meemejä tänne.

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Edit: As @bdonvr@thelemmy.club points out below

  1. This is just a mascot and is not a new logo
  2. The blog referencing Mozilla’s statement on the mascots gender says, (he/she/they/them/it), use whatever pronoun you prefer.
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[–] realitaetsverlust@piefed.zip 92 points 13 hours ago (7 children)

The gender orientation of the firefox logo is something I haven't thought about ever.

What's the point of this?

[–] bdonvr@thelemmy.club 22 points 11 hours ago (2 children)

The point is that you've fallen for some idiots on X making up culture war bullshit.

Kit's supposed pronouns aren't mentioned by Mozilla anywhere in any Mozilla announcements.

One news site attributes this quote to Mozilla

Kit (he/she/they/them/it) is the user’s constant companion. Wherever they choose to roam, Kit will accompany and guide them with clever, playful encouragement and support — giving the user the confidence to run free.

That's the one and only place that even remotely mentions it as far as I can tell. And it's not even a statement that it's NB or they/them... More like it's a fictional mascot call it what you want.

[–] AmbitiousProcess@piefed.social 5 points 10 hours ago

Mozilla uses "they're" to refer to Kit, but other than that there's no explicit statement at all.

Kit is a companion, not a commentator. They’re not here to deliver punchlines. Kit shows up as a small signal that Firefox is working for you, then steps back so you can keep moving.

[–] realitaetsverlust@piefed.zip -1 points 7 hours ago

I just read the screenshot lol

[–] MousePotatoDoesStuff@lemmy.world 7 points 11 hours ago (1 children)

It's a distraction from the real important issue, which is...

...what does the fox say? /j

[–] pinball_wizard@lemmy.zip 7 points 11 hours ago (1 children)
[–] MoffKalast@lemmy.world 7 points 10 hours ago

Ring-di-ding-di-ding-di-ding?

[–] wrinkle2409@lemmy.cafe 10 points 13 hours ago* (last edited 13 hours ago) (2 children)

True, it was just "a fox" for me so far. I didn't really care about the gender of a drawing. I guess it is a good awareness move though

[–] errer@lemmy.world 28 points 12 hours ago (2 children)

Feels like a publicity stunt more than a genuine attempt to include non-binary people.

[–] zarkanian@sh.itjust.works 4 points 11 hours ago (1 children)

It isn't, though. They never said that the mascot was non-binary.

[–] daggermoon@piefed.world 1 points 11 hours ago (1 children)

Awww bummer. I was excited for the NB fox.

[–] WillFord27@lemmy.world 1 points 1 hour ago

The fox is schrodinger's gender so... they/them until proven guilty?

[–] jaybone@lemmy.zip 1 points 8 hours ago

Exactly this. It feels like some kind of nonsense spam or troll.

If I was to take the bait, I might say it was to cover for their CEO making some anti gay marriage political contribution. But that was like 15 years ago, I don’t even know if he’s still CEO or if anyone even remembers.

[–] realitaetsverlust@piefed.zip 5 points 12 hours ago (1 children)

To me, this feels more like a PR move than an awareness move. Kind of like: "We don't wanna do anything substantial so uuuuh let's just make our logo non-binary".

[–] zarkanian@sh.itjust.works 2 points 11 hours ago

It's a terrible PR move if you don't say anything about it. They didn't say "Hey, look! Our mascot is non-binary!" All they did was use they/them pronouns.

[–] Lumidaub@feddit.org 6 points 13 hours ago* (last edited 11 hours ago) (4 children)

Most people default to "this entity is male" without more context. I do it too, it's a bit of an issue I try to be aware of but regularly fail. Male is default, female is marked; that's why the stereotypical "girl" character in video games is just the "boy" character but with eye lashes and lips and maybe high heels. (And non-binary doesn't exist, obv /s)

So I can see this as making the non-genderedness explicit.

Edit: I don't have the spoons to elaborate on "male is default". Can someone else maybe jump in? Thx.

[–] realitaetsverlust@piefed.zip 6 points 12 hours ago (1 children)

Most people default to “this entity is male” without more context.

I have a hard time wrapping my head about this sentence. I don't think about the gender of any entity without more context because it's usually completely irrelevant.

Male is default, female is marked

So, I didn't grow up in an english speaking country, but if I hear "the baker" I don't automatically assume it's a man. I think it's a person that bakes bread and pastry. The same with "the mechanic", "the engineer", etc. It's all - by default - a person.

Now, if we were to talk german, there is actually a difference. As "the baker", for example, we have "Bäcker" as Male and "Bäckerin" as female. The reason why male is "the default" in german is because it's shorter. That's it. If you say "Der Bäcker", it's as you'd say "the baker" in english, you don't automatically make an assumption about the gender. If you say "Die Bäckerin", you are referring to a female baker specifically.

So I can see this as making the non-genderedness explicit.

Honestly this feels more like a mockery of people that identify as non-binary than raising any kind of awareness. Kinda has some "apache combat helicopter" vibes.

[–] Ephera@lemmy.ml 1 points 10 hours ago

They're not talking about language with the male-as-default, but rather for example this:

The depiction with less discerning features is what we assume to be male. If you want to express female, you have to add a dress or long hair or curves etc..
There's actual scientific research on this bias existing, although I don't know in what way this extends to animal depictions.

[–] DisgruntledGorillaGang@reddthat.com 5 points 13 hours ago (1 children)

Its a fucking cartoon logo, I've never once thought about its gender identity or called it any gender for that matter. I click on it, and that's the extent of my interaction or consideration.

[–] Lumidaub@feddit.org -2 points 13 hours ago

Yes, cool. It's awareness.

[–] ttyybb@lemmy.world 3 points 13 hours ago (1 children)

And non-binary doesn't exist, obv /s

If not binary then how made of 1s and 0s?

[–] Lumidaub@feddit.org 1 points 13 hours ago

Have you ever seen 1s and 0s out in the real world, outside your smarty-pants books? Thought so. Maths don't real, checkmate atheist.

[–] Nima@leminal.space 1 points 11 hours ago

to be honest, 99% of people don't even think about gender at all without being prompted to. especially when it comes to mascots like the firefox logo. its a browser.

this seems like a PR move by mozilla and nothing more.

[–] zarkanian@sh.itjust.works 2 points 11 hours ago

Well, if I was creating a mascot, and I didn't want to think about their gender orientation... they/them pronouns are what I would use. Mozilla actually didn't announce the mascot's gender. People just saw they/them pronouns and made the inference from there.

[–] ayyy@sh.itjust.works -2 points 11 hours ago

Somebody at the Mozilla foundation justifying their pointless job.