this post was submitted on 11 Apr 2026
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Memes

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Laittakaa meemejä tänne.

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Edit: As @bdonvr@thelemmy.club points out below

  1. This is just a mascot and is not a new logo
  2. The blog referencing Mozilla’s statement on the mascots gender says, (he/she/they/them/it), use whatever pronoun you prefer.
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[–] Jake_Farm@sopuli.xyz 5 points 2 hours ago

Are telling me they fired the previous mascot to hire a gender minority? Smh

[–] atopi@piefed.blahaj.zone 3 points 3 hours ago* (last edited 3 hours ago)

does this mean nonbinary ~~people~~ foxes/red pandas have fire bending?

[–] blackbrook@mander.xyz 1 points 2 hours ago

Clearly it must be made from ascii art and just zoomed way back.

[–] corsicanguppy@lemmy.ca 2 points 3 hours ago (1 children)

The old one was also non-binary. Prove me wrong.

(Honestly, I just don't care. Load the web page and render some JavaScript already)

[–] ILikeBoobies@lemmy.ca 1 points 2 hours ago

If you've found a non-binary one then I'd love to see what you're running it on.

[–] kshade@lemmy.world 10 points 5 hours ago

It's a fox. I like the fox.

[–] ShinkanTrain@lemmy.ml 12 points 6 hours ago (4 children)

Waterfox needs to catch up with a gender-fluid fox

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[–] Earthman_Jim@lemmy.zip 23 points 7 hours ago (3 children)

What if.... hear me out.... what if we remove the focus on gender altogether? What if we stop engendering things that don't have genders? Like logos... and behavioral attributes...

[–] axx@slrpnk.net 2 points 3 hours ago

It's a mascot, not a logo. So it having a gender isn't strange.

Also, since its pronouns are (quoting the announcement blog post) "he/him, they/them, she/her, and it" that is very open and not rather post-gender, in my opinion. The focus in the announcement is not on thee mascot's gender in fact.

[–] SaraTonin@lemmy.world 7 points 6 hours ago (1 children)

Since Mozilla actually didn’t and the post is based on a lie, I’ll say congratulations, your reaction is almost certainly what they were hoping for

[–] Earthman_Jim@lemmy.zip 2 points 5 hours ago* (last edited 5 hours ago) (1 children)

You don't think people childishly over-anthropomorphize a lot these days? Cause I do, and that's what my comment was about.

[–] ksh@aussie.zone 1 points 4 hours ago (1 children)

Any and all other identities as well. It’s a never ending ad nauseam non evidence based, non measurable and inconclusive debate.

[–] Earthman_Jim@lemmy.zip 1 points 4 hours ago* (last edited 4 hours ago)

Like we're in The Beasts' castle. Sometimes a candleholder is just a candleholder.

[–] bdonvr@thelemmy.club 28 points 9 hours ago* (last edited 8 hours ago) (3 children)

By the way this is NOT a new Firefox logo. It's just the fox mascot drawing that may be used in other parts of the UI like the welcome screen after a new install, or on social media.

The actual logo remains unchanged.

On top of that nowhere in the announcement are the supposed pronouns mentioned: https://blog.mozilla.org/en/firefox/meet-kit/

Actually the whole thing may be bullshit. Literally the only Mozilla reference I can find to Kit's pronouns is a statement given to like one or two blogs, and it says that any pronoun is acceptable.

Kit (he/she/they/them/it) is the user’s constant companion. Wherever they choose to roam, Kit will accompany and guide them with clever, playful encouragement and support — giving the user the confidence to run free.

That's attributed to Mozilla here: https://www.neowin.net/news/firefox-has-killed-its-old-mascot-heres-what-the-new-cute-one-looks-like/

All other references seem to be chuds on X claiming that it's explicitly they/them and acting like Mozilla is making a big deal about that. As if it matters either way.

[–] cannedtuna@lemmy.world 9 points 8 hours ago

Solid sleuthing there. Edited the post to include your context.

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[–] realitaetsverlust@piefed.zip 87 points 10 hours ago (14 children)

The gender orientation of the firefox logo is something I haven't thought about ever.

What's the point of this?

[–] bdonvr@thelemmy.club 18 points 8 hours ago (2 children)

The point is that you've fallen for some idiots on X making up culture war bullshit.

Kit's supposed pronouns aren't mentioned by Mozilla anywhere in any Mozilla announcements.

One news site attributes this quote to Mozilla

Kit (he/she/they/them/it) is the user’s constant companion. Wherever they choose to roam, Kit will accompany and guide them with clever, playful encouragement and support — giving the user the confidence to run free.

That's the one and only place that even remotely mentions it as far as I can tell. And it's not even a statement that it's NB or they/them... More like it's a fictional mascot call it what you want.

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[–] MousePotatoDoesStuff@lemmy.world 5 points 9 hours ago (1 children)

It's a distraction from the real important issue, which is...

...what does the fox say? /j

[–] pinball_wizard@lemmy.zip 7 points 8 hours ago (1 children)
[–] MoffKalast@lemmy.world 6 points 8 hours ago

Ring-di-ding-di-ding-di-ding?

[–] wrinkle2409@lemmy.cafe 9 points 10 hours ago* (last edited 10 hours ago) (3 children)

True, it was just "a fox" for me so far. I didn't really care about the gender of a drawing. I guess it is a good awareness move though

[–] errer@lemmy.world 27 points 10 hours ago (3 children)

Feels like a publicity stunt more than a genuine attempt to include non-binary people.

[–] jaybone@lemmy.zip 1 points 5 hours ago

Exactly this. It feels like some kind of nonsense spam or troll.

If I was to take the bait, I might say it was to cover for their CEO making some anti gay marriage political contribution. But that was like 15 years ago, I don’t even know if he’s still CEO or if anyone even remembers.

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[–] Fleur_@aussie.zone 3 points 5 hours ago

A nuclear bomb just hir the furry community

[–] BuboScandiacus@mander.xyz 8 points 7 hours ago (2 children)

Because it was what before? Why do we care about the gender identity of the fox mascot of a web browser?

Don’t answer, please

[–] ILikeBoobies@lemmy.ca 1 points 2 hours ago

The joke is that computers use binary.

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[–] flamingos@feddit.uk 32 points 11 hours ago (1 children)

Firefox is now exclusive to ternary computers.

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[–] TacoButtPlug@sh.itjust.works 4 points 7 hours ago (1 children)

Okay, I know that this is supposed to be a riff, but that non-binary line is fucking hilarious.

[–] jaybone@lemmy.zip 1 points 6 hours ago

You could write the whole browser in some kind of interpreted script?

[–] RizzRustbolt@lemmy.world 1 points 5 hours ago

Iso-linear.

[–] normonator@lemmy.ml 11 points 10 hours ago (1 children)

That's stupid, it was genderless before until they brought it up.

[–] Ephera@lemmy.ml 1 points 3 hours ago

Mozilla didn't bring it up. The story is made up by right-wing trolls.

[–] Evotech@lemmy.world 5 points 8 hours ago

Don’t tell the furries

[–] Hupf@feddit.org 1 points 6 hours ago

What if the answer is JavaScript?

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