this post was submitted on 19 Mar 2026
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Data gathered by Chartbeat and shared by Axios reveals that, over the past year, Google Search traffic to publishers across the broader web have fallen drastically, and proportionally more so for smaller websites. Referral traffic from Google apparently fell by 60% for “small publishers,” while “medium publishers” (those with between 10,000-100,000 daily pageviews) saw a drop of 47%. “Large publishers,” meanwhile, saw a 22% drop. That last category would be any site getting over 100,000 daily pageviews.

It’s not just Google Search either. While Search traffic dropped by 34%, traffic from Google Discover has also fallen by 15% over the past year, the report found.

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[–] GutterRat42@lemmy.world 43 points 13 hours ago (5 children)

No, fewer people getting past the AI summary

[–] TrojanRoomCoffeePot@lemmy.world 3 points 7 hours ago (1 children)

Holdup, are people not skipping the AI summaries entirely because the info is fucking shit?

[–] a1studmuffin@aussie.zone 1 points 5 hours ago

You forget we are in an echo chamber here. Most people not only read the AI summaries, they believe them. Just the other day I saw a normie ask ChatGPT to add up some numbers for them, instead of using a calculator. That's how entrenched AI has become in their day-to-day. They don't have to think any more. Thinking is hard. And that's how Google is able to dominate the web. Steal the data and serve it up as slop that's good enough for the everyday Joe.

[–] Addv4@lemmy.world 19 points 12 hours ago

Given the state of a lot of the summaries I've seen lately, that is scary.

[–] DarrinBrunner@lemmy.world 4 points 13 hours ago (2 children)

Is that what this is saying? I wasn't sure. The article should state that explicitly, and not assume that the reader concludes that.

[–] SlurpingPus@lemmy.world 4 points 9 hours ago* (last edited 9 hours ago)

Hard to imagine usage of Google suddenly falling by 22%, much less 60%.

Good news, though, is if Google stops bringing in traffic to sites, they'll block its bots, so both search and Gemini will become even worse, possibly turning people away.

[–] Crozekiel@lemmy.zip 5 points 12 hours ago

I think the issue there is the data doesn't tell anyone "why", it only tells "what".

[–] SinningStromgald@lemmy.world 0 points 12 hours ago (1 children)

The only use I have found for the AI summary is quickly getting NAIC numbers for insurance companies at work. Otherwise I use an extension that removes the AI summary.

[–] frongt@lemmy.zip 0 points 9 hours ago (1 children)

Are those results correct, though?

[–] SinningStromgald@lemmy.world 1 points 9 hours ago

They actually are surprisingly.

[–] org@lemmy.org -1 points 13 hours ago (2 children)

Which is probably enough to find the info 90% of the time

[–] foodandart@lemmy.zip 9 points 12 hours ago (1 children)

I have classic apple computers.

I also maintain a small list of sites I visit to get abandonware programs for them. Of the times I've used the AI results, I found what I was looking for fewer than 15%. At one point, I had the AI telling me there was no such thing as Winamp for Mac, while I was running it in MacOS 8.6 under the virtualization program, Sheepshaver.

Seriously?

AI's got so little ability to sort through archived knowledge and pull up old links and sources, it's as if anything before 2006 never existed.

Nuts to that.

I hit up ten blue links and have never looked back.

[–] org@lemmy.org 2 points 12 hours ago

But did a regular search provide the correct info? I find niche searches aren’t always good using either method. Old software info can be hard to find.

[–] FiskFisk33@startrek.website 2 points 12 hours ago (1 children)

this is problematic on multiple levels.

[–] org@lemmy.org -1 points 12 hours ago (2 children)
[–] FiskFisk33@startrek.website 2 points 8 hours ago (1 children)
  • It helps spread false information widely

  • It puts a lot of control of information in a single companies hands

  • It hurts the underlying sources

When google provides the info directly, and the first hand sources has become completely obsolete and shut down, what would new information stem from? It's an inherently unstable and short sighted solution.

[–] org@lemmy.org -1 points 7 hours ago

Google controls search results and has been caught meddling. Which negates the first two.

The last one of hurts the sources… sure they get less traffic which is less ad revenue. Cry me a river.

[–] daychilde@lemmy.world 1 points 10 hours ago

Level one, level two, level three. WHAT NOW, BITCHES?