this post was submitted on 19 Mar 2026
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109
Google Search referrals to the web have plummeted, AI links are 'less than 1%' of traffic (9to5google.com)
submitted 13 hours ago by throws_lemy@lemmy.nz to c/technology@lemmy.world
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Data gathered by Chartbeat and shared by Axios reveals that, over the past year, Google Search traffic to publishers across the broader web have fallen drastically, and proportionally more so for smaller websites. Referral traffic from Google apparently fell by 60% for “small publishers,” while “medium publishers” (those with between 10,000-100,000 daily pageviews) saw a drop of 47%. “Large publishers,” meanwhile, saw a 22% drop. That last category would be any site getting over 100,000 daily pageviews.

It’s not just Google Search either. While Search traffic dropped by 34%, traffic from Google Discover has also fallen by 15% over the past year, the report found.

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[–] FiskFisk33@startrek.website 2 points 8 hours ago (1 children)

  • It helps spread false information widely

  • It puts a lot of control of information in a single companies hands

  • It hurts the underlying sources

When google provides the info directly, and the first hand sources has become completely obsolete and shut down, what would new information stem from? It's an inherently unstable and short sighted solution.

[–] org@lemmy.org -1 points 7 hours ago

Google controls search results and has been caught meddling. Which negates the first two.

The last one of hurts the sources… sure they get less traffic which is less ad revenue. Cry me a river.