this post was submitted on 11 Feb 2026
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Privacy

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[–] lime@feddit.nu 121 points 1 month ago (4 children)

advertising is just propaganda without a cause

[–] eager_eagle@lemmy.world 88 points 1 month ago (4 children)

idk about other languages, but in Portuguese it's literally the same word

[–] ZeroHora@lemmy.ml 47 points 1 month ago

Maybe because is the same fucking thing.

[–] chunes@lemmy.world 19 points 1 month ago (1 children)

I'm surprised the corpos haven't pushed for a new word with less baggage. That's exactly the sort of thing they do when you don't reign them in

[–] antrosapien@lemmy.ml 5 points 1 month ago

We don't have any advertisements on our platform but there are some occasional commercial breaks

[–] ButteryMonkey@piefed.social 4 points 1 month ago

You have it good my friend. Language is powerful.

[–] Aceticon@lemmy.dbzer0.com 2 points 1 month ago (1 children)

Neither "anuncios" (adverts) nor "marketing" (yeah, we use the English word) are the same as "propaganda".

Is what you describe a Brasilian Portuguese thing?

[–] ZeroHora@lemmy.ml 5 points 1 month ago (2 children)

Probably is a Brazilian thing, but we have words for publicity(publicidade), advertising(anúncios), marketing(same english words because we are a bunch of removed). Propaganda is all this things, I don't know if is just colloquialism but people uses more the term propaganda than the specifics.

[–] Trainguyrom@reddthat.com 5 points 1 month ago

It's funny how you can tell when a concept is extremely modern because in languages other than English they tend to just use the English term or a localized variation of the English term

[–] Aceticon@lemmy.dbzer0.com 2 points 1 month ago (1 children)

Ah right.

In Portugal in general use "propaganda" is definitelly just the political stuff whilst "publicidade" is definitelly just the commercial stuff.

Mind you, maybe before those two concepts were more merged: I know that in legal terms the political stuff is explicitly called "Propaganda Política" since I've done paphlet distribution for a political party here during election campaigns and the rules for putting "political propaganda" in people's mailboxes are different than for "publicidade".

[–] eager_eagle@lemmy.world 2 points 1 month ago* (last edited 1 month ago)

Maybe there's a technical difference, but at least in Brazil, publicidade and propaganda are widely used as synonyms

It is uncommon to call propaganda (in the political sense) publicidade, so maybe in popular conversations this makes publicidade a kind of propaganda, and not the other way around.

[–] ugandan_airways@lemmy.zip 27 points 1 month ago (1 children)

The cause is to separate you from your money and time. To reinforce and promote capital as the ultimate gatekeepers.

[–] lime@feddit.nu -3 points 1 month ago* (last edited 1 month ago) (1 children)

yeah but it's not made by the people the propaganda works for. they're just cogs. normal propaganda is made by the people championing the cause in question.

[–] ugandan_airways@lemmy.zip 12 points 1 month ago

If you work for an advertising agency, you know that your job is to separate people from their money. They celebrate this. They have awards for this. It’s the whole purpose of their job.

[–] MunkysUnkEnz0@lemmy.world 15 points 1 month ago

Brain r ape. I do not consent.

[–] racoon@lemmy.ml 6 points 1 month ago* (last edited 1 month ago)

advertising is forcing you to pay with your time and attention. I started hating all kinds of ads when I first flew with Ryanair. There aren’t headphones big enough to withstand two and a half hours of uninterrupted bullshit