this post was submitted on 11 Feb 2026
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Privacy

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[–] ZeroHora@lemmy.ml 5 points 1 day ago (2 children)

Probably is a Brazilian thing, but we have words for publicity(publicidade), advertising(anúncios), marketing(same english words because we are a bunch of removed). Propaganda is all this things, I don't know if is just colloquialism but people uses more the term propaganda than the specifics.

[–] Trainguyrom@reddthat.com 5 points 1 day ago

It's funny how you can tell when a concept is extremely modern because in languages other than English they tend to just use the English term or a localized variation of the English term

[–] Aceticon@lemmy.dbzer0.com 2 points 1 day ago (1 children)

Ah right.

In Portugal in general use "propaganda" is definitelly just the political stuff whilst "publicidade" is definitelly just the commercial stuff.

Mind you, maybe before those two concepts were more merged: I know that in legal terms the political stuff is explicitly called "Propaganda Política" since I've done paphlet distribution for a political party here during election campaigns and the rules for putting "political propaganda" in people's mailboxes are different than for "publicidade".

[–] eager_eagle@lemmy.world 2 points 23 hours ago* (last edited 23 hours ago)

Maybe there's a technical difference, but at least in Brazil, publicidade and propaganda are widely used as synonyms

It is uncommon to call propaganda (in the political sense) publicidade, so maybe in popular conversations this makes publicidade a kind of propaganda, and not the other way around.