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Starbucks is shit, it has always been shit, it will always forever be shit.
There's a reason it failed in Australia. There's a reason it only exists still in Australia and that's only to cater to tourists who don't like coffee but like coffee-flayoured milk bevetages - you'll never find Australians in there except maybe if working and forced to make shit drinks. Literally everywhere else is better, including fast food places.
I'll give it some credit as a "third place" but literally every other coffee shop is too and they serve actual coffee.
It's absolutely always been shit. I've hated it since it gained popularity. There was a time when people would treat you as a coffee snob for hating it, but that seems to have waned as more people realized that it's shit, even by fast food standards. I'd rather drink local, but hell I'll take McDonald's coffee over sbux
It's not a third place anymore. They changed that policy about a year ago.
I'd peg that as a bigger reason for failing then. That was the true selling point of starbucks. You buy an overpriced coffee/sugarsnotmix and then use it as a meeting joint or workspace for an hour or two. I hated the trend of just-out-of-college colleagues suggesting (and getting) starbucks as a meeting location. No, I don't want to bring my laptop to starbucks and sit around a table talking about our work for an hour or two. I have to shut down at the office, drive or get a ride to the shitjoint, re-set up everything again, and then try to keep my voice low enough to not annoy others in the place and high enough to be heard over everything going on... grumble grumble.
Eh, it wasn’t always shit, but it has been for longer than most people have been of coffee-drinking age. Once upon a time, they were a small company, and finding a location was a rare treat, and the coffee was leaps and bounds better than anything else you could find at the time.