Today I Learned
What did you learn today? Share it with us!
We learn something new every day. This is a community dedicated to informing each other and helping to spread knowledge.
The rules for posting and commenting, besides the rules defined here for lemmy.world, are as follows:
Rules (interactive)
Rule 1- All posts must begin with TIL. Linking to a source of info is optional, but highly recommended as it helps to spark discussion.
** Posts must be about an actual fact that you have learned, but it doesn't matter if you learned it today. See Rule 6 for all exceptions.**
Rule 2- Your post subject cannot be illegal or NSFW material.
Your post subject cannot be illegal or NSFW material. You will be warned first, banned second.
Rule 3- Do not seek mental, medical and professional help here.
Do not seek mental, medical and professional help here. Breaking this rule will not get you or your post removed, but it will put you at risk, and possibly in danger.
Rule 4- No self promotion or upvote-farming of any kind.
That's it.
Rule 5- No baiting or sealioning or promoting an agenda.
Posts and comments which, instead of being of an innocuous nature, are specifically intended (based on reports and in the opinion of our crack moderation team) to bait users into ideological wars on charged political topics will be removed and the authors warned - or banned - depending on severity.
Rule 6- Regarding non-TIL posts.
Provided it is about the community itself, you may post non-TIL posts using the [META] tag on your post title.
Rule 7- You can't harass or disturb other members.
If you vocally harass or discriminate against any individual member, you will be removed.
Likewise, if you are a member, sympathiser or a resemblant of a movement that is known to largely hate, mock, discriminate against, and/or want to take lives of a group of people, and you were provably vocal about your hate, then you will be banned on sight.
For further explanation, clarification and feedback about this rule, you may follow this link.
Rule 8- All comments should try to stay relevant to their parent content.
Rule 9- Reposts from other platforms are not allowed.
Let everyone have their own content.
Rule 10- Majority of bots aren't allowed to participate here.
Unless included in our Whitelist for Bots, your bot will not be allowed to participate in this community. To have your bot whitelisted, please contact the moderators for a short review.
Partnered Communities
You can view our partnered communities list by following this link. To partner with our community and be included, you are free to message the moderators or comment on a pinned post.
Community Moderation
For inquiry on becoming a moderator of this community, you may comment on the pinned post of the time, or simply shoot a message to the current moderators.
view the rest of the comments
Obviously they overpaid, but it was the company's choice in a form of conspicuous consumption.
I feel conflicted because graphic design is a necessary job, but just from skimming over Kenya Hara's history and work he strikes me as an avatar of all the most pretentious and pseudo-intelligent aspects of the modern culture of art that I hate.
The claim that it took him four years to design the logo is, on its face, garbage, but for people like him the process and the story of making the logo is how he created and maintains a veneer of being deep and working on a heightened creative and intellectual level. Had he taken the contract and returned in a week with the exact same logo and said "Yeah I messed around a little in photoshop and I think it looks pretty nice." then it wouldn't be worth $300,000. Everything in the world of these people needs an overdrawn explanation and story of creation and meaning and it makes me want to projectile vomit on or near them.
Looks like he just saw an Android icon pack around the same time default icon style was shifting towards that same look. And just turned it in with a fancy story about how he "played with many shapes" (then show some quickly drawn or even some he did try) "before it just hit me" vibe. I wonder how many in-house employees might have come up with the same and just overlooked.
I have no doubt creating the design was much less intensive than his rambling story, but the company spent the money on him specifically and I'm sure they expected the rambling story.
That's why I hate this part of art culture, the fakeness of it all. The obvious fakeness that people clap for because they think it makes them look more intelligent by nodding along.
Honestly, he ostensibly knows how to play the game and he has my respect for that. He just managed a corpo to give him a large amount of money.
The corporation wanted to give him all that money. They are both playing a stupid game.
I'd say I agree with the instinct to just get that bag, but the fact that such people even exist and the fact that they steer the culture of the art world drives me crazy. The CIA has done irreparable damage to art.
Hmm true
As a small designer who puts a lot of effort into my work, I also hate shit like this. That amount of money would literally be life changing for me and they would have gotten something actually new out of it.
If you haven't seen the Pepsi logo redesign doc from 2008 or 2009... well I hope you haven't eaten anything recently.
It starts off doing some weird stuff with circles, the golden ratio, and old pepsi logos, slowly building to a frankly cultish crescendo of absurd marketing wankery.
Hell yeah If I received this deck I would pay the firm every cent they’re owed asap and demand IT block their domain company wide.
Andy Kaufman tier.
"Absurd marketing wankery"
You saved the best for last. Well done.
A more charitable possibility: there could have been an honest four-year cycle of design explorations and presentations of options, revisions… none of which will never see the light of day thanks to internal politics, and the company just non-deciding on a safe option.
Even if that is factual, the company went to this high profile designer because they wanted a story to go along with their logo.