this post was submitted on 27 Jan 2026
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[โ€“] Postmortal_Pop@lemmy.world 2 points 3 months ago (1 children)

To really capture the full spirit of it, I think the the closest thing would be a YouTuber asking you to join their Patreon. The point of the Be Kind Rewind slogan was that you putting in a little effort now meant that the video store clerk or the next renter wouldn't have to do it and could instead do their actual job or just watch the movie in convinence. If everyone did it by default, there would be no need for the slogan and the stickers.

YouTube Patreon plugs hit all those marks. It's a small inconvenience that you do because it means they can do their actual work in producing media and the next guy can watch content without having the inconvenience of paying for it. If everyone did it by default, they wouldn't need to mention it in every episode. The only real difference is you're trading your physical effort for your commodified effort.

[โ€“] Butterpaderp@lemmy.world 1 points 3 months ago

I disagree, 'be kind rewind' is a free action, whereas joining someone's patreon involves money. Not everyone can pay for patreon, but everyone had the ability to rewind.