191
Vancouver social-media company Hootsuite looking to work with ICE to ‘build trust’
(www.theglobeandmail.com)
this post was submitted on 22 Jan 2026
191 points (99.0% liked)
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I don’t suppose she might have Russian connections, hmmmm?
No, Hootsuite is just scummy all around.
They've previously been caught making people take unpaid internships.
She is a capitalist following hers and her shareholders' interests. Her country of birth is immaterial in this decision. She'd tend to do the same if she was born in Canada, Denmark or Zimbabwe. As have numerous other business leaders in Canada. Their primary interest is getting return on their capital. If you look at it this way, her actions look completely rational.
Looks like they turned down a contact with ICE a few years ago under a different CEO but Irina Novoselsky accepted one last year and is now chasing more. Looks like the first was for 95k. Really who sells their soul and jeopardises the companies integrity for that. Tells you a lot.
I feel for the staff but it looks like the sales team was chasing this. I hope the measly sales bonus helps them sleep better.
That's how it works. A CEO of a comany that they're not the controlling shareholder works for the major shareholders. Most major shareholders' primary goal is to continually increase the return on their investment. If the CEO doesn't do that, or another candidate convinces the shareholders she can do more, the CEO is replaced. It doesn't happen quarterly, it doesn't happen in every company, but it not happening is more of an exception than the rule. It's what CEOs are graded on. A recent obvious example of a bunch of those selling their souls is Big Tech going full support for Trump.
E: Been in large Canadian and American corporations for 15 years now. This is the best model I've seen that explains what I've seen inside. There are all sorts of exceptions and differences in degree but on the whole, it still has the best explanatory and predictive power according to my observations. YMMV
She says she's Ukrainian.
Pre or post Soviet collapse, if pre why did she leave?
Ukrainian it looks like.
Should no better but greedy traitors come on all colours and nationality. Promoting ICE is about as shameful as it gets.
Pre or post Soviet collapse, if pre why did she leave?
No idea, only vaguely heard of the company myself. People are people everywhere and there are always people willing to sell the rest of us out for money. This company and it's officers should be held to account should it's support of ICE be tied to unlawful acts.
But that doesn't fit the narrative though!
Slava