Chapotraphouse

I once saw a comment that psychological studies they did said that that particular number seemed cheaper to customers than 99 cents and it let Walmart seem cheaper because other store has it for .99, they have "double digit rollback" to 88. Whether that's true or not I don't know. But I have seen 77's as well so it might be that. Then again they could be leaning into the Nazism thing but they've definitely been doing this for decades with the 88, 77 price points. It all seems very interesting how other retailers if the psychology is correct haven't adopted doing that, guess they want the extra 11 cents more.