cross-posted from: https://mander.xyz/post/44940615
this post was submitted on 05 Jan 2026
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Fuck AI
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AI, in this case, refers to LLMs, GPT technology, and anything listed as "AI" meant to increase market valuations.
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Uuuh... I mean, even putting aside the AI aspect, they are taking one of their most known and trusted brand names and ... changing it into one of their absolute worst.... ? What kind of mental gymnastics is this?
Next quarterly report: "Usage of Copilot has increased 500,000% in the last quarter"
This, right here. This is EXACTLY what happened.
Dumbest branding decision since renaming Twitter to X.
I mean that was far dumber. That's on par with some other manufacturers who recently ditched their century old logo to go with a boring font. Name brand recognition is a thing, and they have experts in their PR that can tell them that.
Literally no reason to worry about branding when Word is synonymous with word processor and Excel is synonymous with spreadsheet. The only real competition is Google Drive, but they are shoving Gemini into everything too so...
It’s for investors
It reminds me when augmented reality was the tech buzzword (lasted only a few months, but it did happen) and you'd go at those tech conferences and absolutely random companies would try shoving AR in their banners, so you'd see stuff like "AR/VR light switch" and as bizarre as that was it meant they got more investor money lol
Or blockchain, internet of things, smart everything, big data, 3D TVs, wearable tech. The cycle never ends.
The difference with the AI bubble is that it’s at the scale of the dot com bubble now.
This is actually good news to me. I assumed the AI bubble was WaAY larger than the dot com bubble already.
Someone needed the numbers to go up and had the leverage.
HBOMaxGotothepolls
I mean, this is the same company that came up with the naming conventions for the Xbox, so it's about par for the course.