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Those garbage/misleading mobile games in ads
Also why the hell is this a thing? Those ads are showing gameplay, it would be so much easier to make that game and then take a video of it for the advert than to just make an animation of it. So in my mind the game exists. Why is it just Mafia Wars reskinned every fucking time?
Because “mafia wars” makes consistent money, and the games people actually might want to play don’t. Slapping a new coat of paint on the same mechanics over and over again means getting the money maker out there to more people, just gotta lure em in with the promise of a game they might actually want to play, then swap in the game they don’t and hope you snag em with the psychological tricks before they leave.
It works just often enough to make it profitable and easy.