this post was submitted on 26 Nov 2025
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In advertising as well. I noticed quite an uptick in the 'annoyance' factor of tv and radio ads somewhere between 2005 and 2010. People were more likely to discuss bad ads, or ads with a quirk of some kind. Hate is an easier strong emotion to coerce with an ad so they fully went with it and somehow the negative attention equalled more sales.
It's hard to imagine some business exec coming up with this research, it's more likely a team of psychology majors who would rather earn more money than actually help people.
HEAD ON APPLY DIRECTLY TO THE FOREHEAD. HEAD ON APPLY DIRECTLY TO THE FOREHEAD.
Ha! That's exactly what came to mind for me too.
This is more or less the case. Advertising psychology is a wildly lucrative field, if you're good at it. Turns out "I know how ppl think, I will unveil the mystique" and "you can make more money" is right at the intersection of $$$