this post was submitted on 15 Nov 2025
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Can everyone please stop claiming and speculating that Valve's new hardware will be loss leaders? If you watch LTT and Gamers Nexus's first videos on the announcement, they actually spoke with Valve's engineers. And the Valve representatives already said that the new hardware WILL NOT BE LOSS LEADERS.

There isn't even evidence that the Steam Deck was a loss leader. All GabeN said was that the lowest cost launch model was priced "painfully", which doesn't necessarily mean it was sold at a loss, it could easily have been sold at a very tight margin.

And no, low margins does not meet the definition of a loss leader. A loss leader is a product sold below cost, in that every unit sold actually costs the seller money.

I get the desire to speculate on new hardware. It's fun and it helps pass the time until we hear more info from Valve. But there's limits to what is reasonable. Valve has already stated that the new hardware won't be loss leaders, so hoping and/or claiming they are isn't reasonable.

Sorry for the rant, but all of the comments that seem to have only skimmed headlines are quickly getting to me

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[–] squaresinger@lemmy.world 71 points 1 day ago (5 children)

It can't be a loss leader.

The steam machine is, hardware-wise, just a regular Mini-PC. Valve even lets you put whatever OS you want on there. So if this was a loss leader, that would mean that non-gamers and even small businesses would buy these, would install Windows on them and use them as office PCs, with Steam probably not even installed on the PC.

With the Steam Deck, the form factor made it impractical or at least really weird to use them as office PCs. The steam machine doesn't have that issue.

[–] entwine@programming.dev 10 points 19 hours ago (1 children)

Lol this reminds me of that time the US Air Force built a giant compute cluster using PlayStation 3s. Idk if Sony sold those at a loss, but they certainly didn't see any game purchases coming from the US Department of Defense

[–] Joelk111@lemmy.world 6 points 18 hours ago (1 children)

Exactly, but I don't see anything keeping them from selling the Frame at a loss or tight margin. What else are you going to use that with but Steam games?

Even the Steam Controller is useless without Steam Input, but I'd argue it won't necessarily sell more games. Maybe they could include it with the Steam Machine for "free" to bump the price of the machine up enough to not make sense for a company, but still sell it at a tight margin to sell more games.

[–] Don_alForno@feddit.org 6 points 13 hours ago (1 children)

Why would they sell any hardware at a loss at all? Console manufacturers do it to lock people into their ecosystem and sell them games at a premium, Valve doesn't need that, people are already overwhelmingly favoring their store.

[–] Joelk111@lemmy.world 1 points 13 hours ago (1 children)

The same reason people go into debt for a burrito. It's easier for people to justify a smaller cost now, and valve will make than money back later with extra games sold, especially in the case of the Frame.

[–] Inkstainthebat@pawb.social 1 points 9 hours ago

As someone who loves VR gaming, isn't that a lot of faith for the unpredictable at best market that is VR games?

[–] Datz@szmer.info 9 points 1 day ago (1 children)

I was thinking that they might require a Steam account to order, the same way they stopped scalpers for Steam Deck, but there'd be ways around that.

It'd be hilarious if you needed something like "profile level 10" to order though.

[–] StopSpazzing@lemmy.world 3 points 22 hours ago

Ohhh only allowed to buy steam level / 10 whole numbers only. I could get 9. Woot.

[–] Stefan_S_from_H@discuss.tchncs.de 2 points 1 day ago (4 children)

Was it confirmed that you can install Windows? The video said software, I don’t remember that you could install any operating system. It comes with an Arch Linux.

[–] Stefan_S_from_H@discuss.tchncs.de 27 points 1 day ago (3 children)

I found an answer on the Steam Machine page: Yes, Steam Machine is optimized for gaming, but it's still your PC. Install your own apps, or even another operating system. Who are we to tell you how to use your computer?

[–] Joelk111@lemmy.world 5 points 18 hours ago

Hearing that is so refreshing. Microsoft/Google would never put something like that on their website because you are the product.

[–] Revan343@lemmy.ca 4 points 18 hours ago

It'd be really funny if it's designed specifically not to meet Windows 11's arbitrary requirements. You can install Linux though! :D

[–] qaz@lemmy.world 6 points 1 day ago (3 children)

They said that you can change it if you want, but did they say they will provide Windows drivers for their semi-custom Ryzen chip?

[–] rbos@lemmy.ca 4 points 17 hours ago

It'd be interesting seeing Microsoft in a position where the vendor isn't automatically making their drivers for them. It's a massive advantage they have.

I just realized that “another operating system” can mean so many things that aren't Windows.

We need to be patient and wait until some crazy people defile their Steam Machine for Internet points.

[–] Goodeye8@piefed.social 4 points 1 day ago

I'm pretty sure that is up to AMD and not Valve.

[–] prole@lemmy.blahaj.zone 14 points 1 day ago (1 children)

You can install Windows on the Steam Deck (psychos), so I imagine it'll be like that.

[–] Tattorack@lemmy.world 12 points 1 day ago

"Hello chat! Today's challenge is to make the Steam Deck lose 20% of its performance. I can't wait to get started!"

[–] Tattorack@lemmy.world 7 points 1 day ago

Look at their website. It pretty explicitly states you can do with the Gabe Cube whatever you want. Including changing the OS.

[–] Skullgrid@lemmy.world 4 points 1 day ago (1 children)

You can install OSX on there /s

[–] rafoix@lemmy.zip 1 points 10 hours ago (1 children)

Hackingtosh Steam Machine will definitely happen.

[–] Skullgrid@lemmy.world 2 points 9 hours ago (1 children)
[–] rafoix@lemmy.zip 1 points 5 hours ago (1 children)

That reaction makes sense is a gaming forum because gaming totally sucks on OSX.

OSX is a great OS. I don’t know how anyone can use Windows after 7.

[–] Skullgrid@lemmy.world 1 points 5 hours ago (1 children)

OSX has several things going for it, primarily, it's got the clowns at apple running the show, thus, it has a bunch of "natural" interface bullshit that only make sense if you intend to live like a caveman and not understand that computers can function differently to physical objects.

On top of that, they pushed themselves as an "alternative" to windows back when they were even more corporate than fucking Microsoft, while blaring out the ignorant ass ipod adverts whose goal was to make the user into consumers making computing choices based on fashion. The iphone and it's money gated, walled garden BS was just the cherry on top.

If you wanted a fucking alternative to microsoft, linux has been there for you all along instead of the "worse but shinier" osx, which mac served to just overshadow with its increased advertising budget and psychotic CEO.

And I mean that literally, Steve Jobs was actually fucking insane and a horrible person. From firing people at random, to abandoning his kids, to stealing livers and trying to cure his cancer with smoothies.

Also, it's basically open/free BSD with more propriety bullshit on it than you can shake a stick at.

I don’t know how anyone can use Windows after 7.

Yeah, windows 8 , 10 and 11 are toxic shitholes. You know what macs did before windows started begging you to log in and create microsoft accounts? Force you to have Icloud or whatever the fuck it is accounts. You know how I know? My work laptops suck ass and force me to have mac accounts, and is complaining that it can't sync HEALTH DATA. MY WORK LAPTOP WANTS TO SYNC HEALTH DATA.

Apple blew the doors off for enshittification. They primed the fucking pump, and now microsoft and google are following through the door, you guys are like "yeah, putting osx on a steam box would be cool" fucking no. Ew.

[–] rafoix@lemmy.zip 1 points 4 hours ago

It seems like you’re too emotionally invested to have a normal conversation like a person.

Health is an app you can delete. It’s not forcing you to do anything. You don’t even need iCloud for anything. You don’t even have to use their walled garden App Store. I know because I download and install shit from the internet all the time.

Yes, it’s free/bsd based. Who cares? I just want it to work and the chassis and build quality on the laptops are excellent.

[–] overload@sopuli.xyz 1 points 1 day ago (1 children)

I see what you mean, but this device is a little overtuned for an office PC, at least GPU wise.

[–] squaresinger@lemmy.world 7 points 1 day ago (1 children)

There are quite a few office jobs that benefit from a decent CPU. Anything to do with images/photos/video/rendering for example.

[–] Korhaka@sopuli.xyz 6 points 1 day ago (1 children)

Plus PCs cost fuck all compared to staff, may as well get them efficient tools if they will be using them a lot.

[–] IMALlama@lemmy.world 2 points 20 hours ago (2 children)

You're 100% correct at a sane company. At my employer the hardware team is incentivised to cut costs and impacts to productivity are someon else's problem. Corporate metrics lead to some pretty hilarious situations.

[–] squaresinger@lemmy.world 2 points 10 hours ago

This happens so often. The new version of the framework our frontend developers use has massive performance problems, which meant that our FE devs couldn't test their changes locally, they had to upload a release to the cloud to test every single change. That reduces productivity to close to 0. A developer isn't cheap, so you'd think the company would be quick to issue macbooks that we are also allowed to have so that they can work again.

Nope, it took 3 months for our manager to convince the helpdesk that they can get macbooks. Helpdesk originally said they'd have to wait for 2 years for the scheduled replacement of the laptops.

[–] LeFantome@programming.dev 4 points 19 hours ago

You get what you measure