Fuck AI

They spent millions on this and did something like 27,000 prompts just to get this. It would have hasne cheaper and easier to just hire an animation team

It matters a little more I think, because Coke’s aesthetic is a part of “Americana” - people collect vintage Coke advertising. (And it’s a broad enough hobby to have niches; I had a professor that was specifically focused on how African Americans have been depicted in Coke ads in his collecting)

If you put any stock into what capitalism promises - Coke ads are supposed to be the best of the best. Coke doesn’t need to advertise to inform you that Coke exists. Coke holiday ads are supposed to be a spectacle, to encourage you to associate things like Christmas itself with the soda. Their advertising has changed how Americans picture Santa even. There were good artists who got paid, and you got advertising that was more to be trying to make you feel positive feelings/some appreciation of the aesthetics.

It’s just another symptom of late stage capitalism - that the interaction between the business and the customer must be hostile. They can’t pretend that their advertising is meant to be for our benefit. Like yeah, obviously as cynic lemmings we know advertisers are always full of shit, but I think for most normies the Coke ads have always been at least mildly interesting part of seeing a movie during the Christmas season.