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Why aren't they doing it per purchase? I guess GamePass and similar services?
Edit: I guess live service games are a problem too. Just charge per initial download.
There are a lot of games that are available as free downloads on the app stores and rake in lots of cash, partially with ads, but mostly with microtransactions (think games like Clash of Clans). Can't charge per purchase if so many games are "free".
I'm having trouble phrasing it, but like when you "add to account" for the first time with a free game.
When you first obtain a copy would be how I'd phrase it, or when a copy is first attached to an account. I think that'd require Unity to actually talk to each shop their games are available at to know for sure when it happens, or maybe not.
Also, that'd open a loophole for games that don't require an account anywhere to download and play, or even games that you can play straight from the browser, Friday Night Funkin' being a prime example of those situations. Also, you -can- download and install a bunch of games from the Google Play Store without having an account, so that'd be another way to skirt that account check.