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Do these people actually believe that the risks are made up or do they have a death drive that makes the danger a selling point to them?
They think there are health benefits to drinking it because the pasteurization process kills off good and bad microbes and bacteria. The risk is in no way worth the potentially beneficial microbes and bacteria, if those even exist and they probably don't.
There is probably a little less risk if the farm treats their cows more humanely than a typical commercial dairy, but cows stomp around in mud and fling poop everywhere. It's basically just a way for small dairy farmers to charge a higher price for milk.
Any taste differences probably come down to a higher milk fat content, or being non-homogonized.
Why not just eat yogurt?...
It lets them do a subscription model. Since raw milk sales are illegal but using it from your own cow is not, you get it by buying a share in a dairy cow. Now you're subscribed to your diseased milk. Netflix milk.
Speaking very roughly - I think there might be three groups because we live in a bizarre time
One - people who believe the risks are real from stuff like raw milk so they drink it for the thrill of it. Two - people who are deluded and/or have no critical thinking skills. They think the milk is healthy and good for them. Groups one and two have an overlap. For example - imagine a Joe Rogan fan who calls himself an "independent thinker". He might believe in nonsense or sort of believes it. If his spouse or lover asks him why he really drinks raw milk - he can't articulate his opinion well. Maybe he says "I just do," and gets mad at them for asking.
Three - I think a small but still scary number of people are so disconnected from reality they somehow sincerely believe at the same time that the milk is risky and totally safe.