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Who downvotes the MediaBiasFactCheck bot?
(mander.xyz)
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It all just suddenly clicked into place for me.
I think there's a strong possibility that you're right. It would explain all the tortured explanations for why the bot is necessary, coupled with the absolute determination to keep it regardless of how much negative feedback it's getting. Looking at it as a little ad included in every comments section makes the whole thing make sense in a way that, taken at face value, it doesn't.
I could buy this. Also, the fonts are very jarring and intrusive. I rarely want to view what's behind the spoiler tag, just give me a line for bias and a line for credibility, no need to be bold and a smaller font if anything, and hide the rest behind the spoiler tag if I'm interested. I already know where MBFC's bias is, and I can adjust that to get an idea that when they say left, I think center or maybe left-center.
All of that seems pretty reasonable to me, but not if your goal is advertising...