I don't think people straight up hate anime, nobody is going to pick up a remote and turn of the TV if they see somebody else watching it and angrily leave the room.

It's just, for the most part (and this is also true for non-animated movies or series), you've seen one you've seen them all.

There are only so many times you can tell the story of boring guy gets put in fantasy land and is not boring anymore, or mysterious things happen at school and the afterschool mystery club has to solve them.

So what do you do? You cling to what you know is good. Studios, directors, etc. If Miyazaki makes an anime movie you watch it, if Quentin Terentino makes an action movie you watch it. This is also partially why anime's are less popular than mainstream movies and series. You can watch a movie solely because you like an actor/actress, regardless of whether they play the same character or somebody else. In anime, each new series has a new set of characters, so each time a new personal connection has to be built.

Other than that, a good measure of "is this worth my time?" is pop cultural representation. Rule of thumb, if an anime spawns memes, it's usually half decent.

But just like with movies and series, there are timeless classics. Like, who hasn't seen or at least heard of Cowboy Bebop, Evangelion, Trigun, Dragon Ball Z, etc.. Even my parents know Pokemon. Those have been around for so long and been shown on mainstream western channels during prime time slots, that they were impossible to miss. I think people who aren't familiar with those are just not that interested in motion picture as a whole, regardless how its presented.

I'd say without overeaching, anime's can be put in just a few categories:

• Artistic, Philosophical, Experimental, Parodies: Those are your Miyazaki films, Ghost in the Shell, Evangelion, One Punch Man, Full Metal Alchemist, Attack on Titan, etc.

• Long running: Like, Pokemon, One Piece, Naruto, Dragon Ball, the Fate Series

• Trying to sell you something: Again Pokémon, Yu-Gi-Oh, Gundam, Beyblade, etc.

• Mass produced trash: All the ones where the title spreads 3 lines and tells you 90% of the story

• Otaku soap operas: The Melancholy of Haruhi Suzumiya, the Monogatari series, Nagatoro, Komi-San

But those categories are not evenly spread in appeal, quality and quantity. While the first 2 categories have barely any presence but arguably the most cultural impact, the later ones have the most presence but are individually culturally insignificant. But quality is harder to judge than quantity is to see. So people tend to see the mass produced trash and ignore the good stuff that is being overshadowed. With classical film, a movies intention can usually be discerned with just one look, if for example a modern movie is black and white, its usually artistic. But looking at things like Evangelion, or the Ghost in the Shell Series, you couldn't guess the deep philosophical implications on first glance. People tend to see cutesy anime art style and associate it with either the mass produced trash, or shows made for children. What makes a film/series good is the intention and execution, if it happens to be animated this usually doesn't take away from the underlying message. See old animated Disney Movies - Lilo and Stich is about Family Values, Monetary Struggles, Loss and Friendship. Adult topics packed in a medium that both children and their parents can enjoy.

People tend to hate anime for the same reason they hate superhero movies, they see the overarching medium, but not the individual pieces. You can't compare the significance of Iron Man 1 with Thor 2, or Infinity War with The Marvels, some of these movies are good in a vacuum, without the whole Cinematic Universe attached to them. Same goes for anime, some are simply good stories regardless of them being animated.