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Google’s shortened links (goo.gl) will stop working on August 25th, 2025.
(www.theverge.com)
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this post was submitted on 19 Jul 2024
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I just don't get why you would bother to shut this down. A domain name costs nothing, and the entire infrastructure of the service is like one database table and 500 lines of code running on some FaaS platform. This is the easiest way to do click tracking, which is like 80% of their stupid business.
I suspect google's long game is to eliminate the concept of domains in the public mind and turn them entirely into background infrastructure. Who types in a domain? there is only search bar at top of chrome (the only browser). Google is the gatekeeper of all internet.