Well 'massive'...
"Thousands of demonstrators are taking part in global "Hands Off!" protests ..., with hundreds rallying in "about a dozen" cities across Europe, a spokesperson for the mobilizing coalition told Newsweek on Saturday."
I mean good for them but I've seen protests much bigger than a few thousand people spread over a dozen cities.
Replace sailor with user and you're spot on. Instead of selling intimacy we sell our attention in exchange for content.