this post was submitted on 14 Mar 2024
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180
Reddit introduces a new ad format that looks similar to posts made by users | TechCrunch (techcrunch.com)
submitted 2 years ago by Blaze@dormi.zone to c/reddit@lemmy.world
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[–] lvxferre@mander.xyz 89 points 2 years ago (6 children)

In early testing of the new format, Reddit found that free-form ads outperform all other ad types in average click through rate (CTR) by 28%

Translation: users mistakenly click it 28% more, before realising that it isn't actually content

along with increased community engagement when comments are enabled.

Translation: more "fuck your ad" complains in the comments.

More importantly, I predict that the move will increase the usage of ad blockers within the site. Dressing ads as content feels like a bad idea - I feel like users interpret this as a sign of hostility, trying to "deceive" them. I'm not sure on that though, I'm half-drunk through the whole day and I don't have data to back me up.

[–] ItsAFake@lemmus.org 23 points 2 years ago (1 children)

They been doing these ads for ages, sometimes they would leave the comments open and I'd google a better competitor and advertise them in the comments.

[–] Anticorp@lemmy.world 7 points 2 years ago (1 children)

That's also a common strategy. Someone will ask about a product that is actually the competitor's product, and then they'll reply to that post with a bunch of shill accounts saying "actually Acme doodads are better. Get them on the official website because Amazon is evil". Then a bunch of people get duped into thinking they're reading legitimate reviews from real people.

[–] Moonrise2473@feddit.it 1 points 2 years ago (1 children)

But then you watch the username and it's like u/definitelyNotAnAcmeShill and it's exclusively pushing their items

[–] Anticorp@lemmy.world 1 points 2 years ago (1 children)

u/slapenplop53839

That's the formula I've seen. Babble words followed by numbers.

[–] Moonrise2473@feddit.it 2 points 2 years ago

Ah lol like my username

[–] Anticorp@lemmy.world 10 points 2 years ago

The remaining users on Reddit don't care. They've intentionally dumbed down the site to get rid of people who do care, and attract more people who don't. They can't even be bothered to understand how things work.

[–] riquisimo@lemmy.dbzer0.com 7 points 2 years ago

Nah, you right tho

[–] WhatAmLemmy@lemmy.world 3 points 2 years ago (1 children)

I like "I don't have data to back me up".

I'm gonna try to remember to use that whenever I doll out my feefee based opinions.

[–] lvxferre@mander.xyz 1 points 2 years ago

Well, they're pretty much the same thing anyway. I just felt that it wouldn't be honest to pretend that I have knowledge that I don't; and knowledge comes from data, so...

(Another cool word to use this way is "to hypothesise".)

[–] dubyakay@lemmy.ca 1 points 2 years ago (2 children)

Why only half?

[–] altima_neo@lemmy.zip 2 points 2 years ago

Gotta leave room for later

[–] lvxferre@mander.xyz 1 points 2 years ago

Not enough booze.

[–] Philharmonic3@lemmy.world 33 points 2 years ago (1 children)

I mean, half the posts on Reddit are ads anyways. What's a few more fake ones?

[–] tourist@lemmy.world 29 points 2 years ago (2 children)

Yeah "new" format my ass

"hey guys I found this new VPN, you should try it now and get a 1.5% discount. It's called DogDickVPN"

- posted by /u/DogDickVPNTeam

[–] HootinNHollerin@lemmy.world 12 points 2 years ago (1 children)

I prefer RedRocketVPN personally

[–] KyuubiNoKitsune@lemmy.blahaj.zone 4 points 2 years ago (1 children)

I've heard that DogsBolloxVPN is the dogs bollox.

[–] HootinNHollerin@lemmy.world 4 points 2 years ago* (last edited 2 years ago)

I find the feature-rich CatsMeowVPN to fit my specific needs when sneaking round the net and up to something fishy

[–] Sgn@programming.dev 2 points 2 years ago

🤣🤣

[–] SgtAStrawberry@lemmy.world 3 points 2 years ago

Haven't that been a thing for tears now? Or have they found a way to make them even MORE post like, if so I would like to know how, because the ones I have seen you basically have to learn to recognise what titel they have to be able to tell them apart from posts.