I'm from North Carolina. A state that features three professional, major league sports teams: The Carolina Panthers (NFL), the Carolina Hurricanes (NHL) and the Charlotte Hornets (NBA). Nobody gives a shit about any of them. The UNC/NC State/Duke trivalry is where the real action is in this state. Carolinians just don't care about Canadian Ballet at all, and in both football and basketball seasons you'll see WAY more Tarheel, Wolf Pack and Blue Devil jerseys out and about than Panthers or Hornets.
The actual schools are falling apart while they're building new stadiums and sports complexes, tuition skyrockets while the coaches are the highest paid members of staff.
I think it's a little borked.