That stuff is still terrible for you if you eat it regularly, with or without artificial coloring.
this post was submitted on 06 Aug 2026
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Categorically, yes, but that doesn't change the US needing to get these dyes out of its foods yesterday. Within the health catastrophe Trump, RFK Jr., their followers, etc. are creating, I'll gladly take and ride this one point we can apparently all agree on that these dyes serve no good purpose and need to go.
Edit: And I wouldn't even stipulate "if you eat it regularly". It's enriched with a token amount of Vitamins and minerals of course, but that's practically a participation trophy for cereals (seriously, the micronutrient profile is fucking pathetic); everything else about it is utter trash, and it's terrible for you from the jump.
Edit 2: That said, the comment below about cancer link is misinformation in that the science currently does not support said link.
Removing dyes from overly sugary cereals is rearranging deckchairs on the titanic. Its completely missing the point of what makes these foods bad for you.
Those dyes are directly linked to cancer and have been for years.
Do you have a source for this? As someone with a young child, I've gone out of my way to research and avoid artificial dyes, and cancer literally never showed on my radar
They're wrong. Please see my comment. There are potential other problems with dyes (the main one that's more concerning is risk of ADHD), but their statement about cancer is horseshit – not because it's impossible they cause cancer but because "directly linked and have been for years" is not supported by science in 2026.
Good for you for looking out for your kid. ❤️
Gonna need a research paper cite on that one.
Genuine question: Is it directly linked to cancer to a serious degree or in the same way that everything is technically linked to cancer?
Just to put into perspective the sun is considered a class 1 carcinogen.
Yes, this is why it can cause skin cancer and that sunscreen and sunhats exists.
One of these things is needed for life and the other is shit they add to food to make it look pretty.
This is misinformation. The evidence is so tenuous that the link may as well not exist. Other problems perhaps, but not this one – at least it's certainly not well-studied enough to go throwing around "directly linked to cancer and have been for years."
Please have some level of compunction about throwing serious medical claims around.
Dyes causing cancer in rats is a direct link to cancer.
You know, generally it's implied you mean "in humans" when we're talking about... the health effects in humans.
"People aren't rats", to quote a "no-fucking-shit" passage from the article that I hope is obvious to you too.
I won't begrudge someone who eats a bowl of cereal occasionally as a treat any more than I would someone who has an occasional bowl of ice cream. Both are OK in moderation but not great if you're eating it everyday. And yes, I'll take an improvement vs doing nothing, but no one should be fooling themselves that this change makes sugary cereals ok for daily consumption.
Now we just need everyone to stop putting paprika into fucking everything for color (I'm allergic, not to color but paprika)
Weird downboats but okay, you would be very surprised with how much paprika is in things
Does that mean you're allergic to peppers? Isn't paprike just dried and powdered red pepper?
You would think so but I don't have the same reaction
Indeed. It is like eating a bowl of candy for breakfast.
We have artificial-free Froot Loops up here in Canada. Compared to US Froot Loops, they don't look neon and actually taste better since they're colored with natural dyes.
Here's a crazy idea: we don't need cereal with crazy colours. "Froot Loops" could be the colour of grains and no one would suffer because of it.
Uhh it’s been artificial dye free in Canada for a long time, they’re dragging their feet still.
They have enough stock on hand to make enough until the end of the year. As true libertarians, they will not improve their product unless they believe that it will make them more money.
Libertarian police
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Maybe WK Kellogg could add some real nutrition to their product while they are making this big change.
- in the US. Put the nation in the title.
I think you can do white with natural lead.
Don't forget arsenic for the green.
Ah so that's what's in M&Ms
And corn syrup... LOTS of corn syrup (check the shell ingredients if you don't believe me)
Cadmium yellow, checking in. 
... red maybe?
They could just stop putting it in right now, and then "transition to natural colors" when it happens.
They could even come up with some stupid fiction about why it was happening--the parrot has sensitive eyes so they had to turn off the color, and then they learn that a little color is okay. Or a bad guy turned off the color in froot loops land, and the parrot had to defeat the bad guy and turn it back on, but they can't turn it up too high, or the bad guy will return.
Do they even have their own marketing department to do that with anymore? I would be surprised to find out that wasn’t outsourced like 25-30 years ago.
Cost savings or actual health benefits?
What was I thinking... cost cutting or course.
Marketing. The artificial dyes they use are the least of their cereals' problems, and there's no reason to believe natural dyes will be any better for the health than the artificial ones. And if natural dyes were cheaper they would have been used long ago.
...add one to the pile of "why tf wasn't this done like 20 years ago".
Baby steps I guess, but that baby is currently staggering its way through a forest fire in the context of the rest of current events, so it's kinda hard to give a shit about cereal right now.
That shit is ao terrible for you, the colours aren't even the main problem. And somehow it's for children.
Yeah I know, but like... our planet is on fire, the Nazis are back, we (US) have a president who's at war with our citizens and economy, we have the Horseman Pestilence acting as Health Secretary... the list goes on and on.
Cereal took a step in the right direction. Woo. 🎉
It's still really bad for you. Woo. 🎉
I know not all things need to be relative, just where my brain is at right now.
fruit- and vegetable-based juices
I assume this is some marketing speak for puppies and orphans.
At least it's asbestos free
...so far
I've been getting Trader Joe's fruitie cuties and they taste a bit like Froot Loops, however they use vegetable juices to get the color. They're still not super bold colors, but they look more natural. I'm curious if that's what will happen to Kellogg's cereal colors.