This is false.
The brewery has apparently used this art style for years. It's made by human artists.
The original Reddit thread this is a copy of has been deleted. I would assume for this reason.
this post was submitted on 04 Aug 2026
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Do you have any source on that? Like some names of the artists or products from years past?
A few past artists I can find:
Hambeg Kukuh https://www.behance.net/hambegkukuh8
OREE Illustration https://www.instagram.com/p/DQpAyIBlTyZ/
Thanks for doing the research, I was super curious about that!
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Any proof at all this is AI art or are we just calling any stylized art "AI" now baselessly?
I squinted at these cans for a minute and a bit, saw nothing that looked like AI artifacts.
Post your actual proof, otherwise, stop spreading disinformation.
In this day and age, we need to appear drummer than AI.
Hey! He used a semicolon! AI generated!
Unironically em dashes are pretty useful—now that I know how to use them.
Right? I configured my mobile keyboard to access them AFTER all the LLM stuff — prior to that I had never really paid attention to the fact it was different from hyphens.
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While I agree the price is ridiculous (especially as a non drinker lol) I'm not convinced it's AI. Looking up Brewskey on an image search, you can find images of similar cans going back 3yrs. Very diverse styles, with common themes of monocle and hops.
That said, trying to find literally any info on artists both past and present is proving difficult. Most info is just about how they make their IPAs and any mention of art is all "the art of brewing" which isn't what I'm after. There are quite a few beer can artists out there though so I bet someone willing to search Instagram or something might be able to find an artist who contributed to Brewskey.
I think the worst thing to come out of this AI thing is how all the conspiracy theorists now have a new target, calling everything AI without even understanding what it means or how to tell what's AI. Somebody here even posted the contact info, and now the brewer has to deal with that shit.
They have a saying in politics that if you're explaining, then you're losing. I'd be surprised if there wasn't something similar in marketing.
If you're an unethical participant in some industry, and your competitor has some distinctive-looking artwork on their product, all you have to do is make a few anonymous posts that the artwork is AI, and boy, howdy, that BS is bound to spread itself to all the mainstream sites via conspiracy theorists.
while I take your point, the worst thing to come out of AI is a toss up between pollution and mass unemployment.
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Unfortunately, this is quite the common price range for imported North American beers over here in the Netherlands (where the photo is from, if it's not Belgium). I wouldn't spend over €10 for a regular IPA, but I see Triple IPA's as well and I would occasionaly pay that much for one of those, although I prefer stout beers. The North American IPA's and stouts that we get over here are often outstanding. I assume we mostly get the good stuff here since the cans will be expensive regardless.
These prices include a 21% VAT as well as an excise tax. The latter is based on the alcohol percentage of the beer (higher percentage -> higher tax). Add the fact that it's imported from across the ocean and you end up with very high prices. Being a beer lover these days is an expensive undertaking.
Regarding the AI topic, I've seen cans with these kinds of designs for over a decade in the beer specialty stores and would not accept them being labeled AI generated when from an established brewer without some decent evidence.
Looked up the beer and from untappd almost all the beer averages a 4.2 which is VERY good and generally is a good indication that it's gonna be worth a try. If I find beer in the store that shows that rating I am most likely going to buy it. That price is ridiculous though, I would probably try one just to see but i cant afford those prices regularly. Im more of a 1 $20 4 pack every 4 months or so kind of guy these days.
The beer is probably the best on the island along with Messorem. Well worth a try.
It sucks that so many art styles just seems AI now even though most likely AI art was trained on them to look that way. I have pictures I printed and laminated years ago for work related things and people have frequently insisted that they are AI... These give me the same vibe
This kind of baseless accusation of "AI slop" is actually harmful to legitimate businesses. The brewery in question, which I know well (based in Montreal, Canada), has this visual identity from way before genAI was commonplace.
Ex:
That might or might not be quite expensive, depending on the currency.
Given the Dutch on the price labels I'm guessing Euros
Explain why you think this is ai.
Look, I hate AI just like the next person but we have to be more responsible. You are accusing or assuming something based on nothing. This could backfire and actually harm a real artist. Do better people.
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Is that AI Gordon Freeman on the right?
Some of those are AI generated, other's aren't. N2 is AI for sure, N5 also raises some eyebrows.
I even found a website which features the full image of them arts - https://untappd.com/PubBrewskey, looking at them alone some are AI generated for certain.
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