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There was no reason to make it look so out of place, unless they actually wanted to tank sales. Nothing about its look is necessitated by the EV drive train versus ICE.
That's not a marketing issue, that's whoever approved that design. Which, to be fair, may be the marketing boss depending on how their corporate structure is.
Yeah, true. But to be honest, as the marketing boss he has to defend that bullshit thing and I wouldn't stand for it as well.
Why don’t they ever do retro designs and bring back popular classic looks? An electric F40 would probably sell like crazy.
It’s definitely not possible to create something that looks exactly like that with modern safety design standards but they are being very stupid by not at least trying to evoke that more in their cars.
Then again, as far as I understand it, rich people are completely detached from my idea of good taste. So we might like the classic designs and the companies might know their customers prefer novelty or “the next big thing” over that kind of continuity
Seriously marketing has so much power in my company. They dictate what products get developed. Meanwhile my so company they are treated like jesters.
I Just dont understand why everyone seemingly make EVs ugly on purpose...
The secretly don’t want to manufacture them so they make them look like shit?
Obviously they can be made to look normal, the Ford Lightning & Mach E, Lucid, Polestar, and even a Tesla all look pretty normal and arguably some look really nice. But ask a mainstream manufacturer to make an EV car and they look stupid half the time. The Prius finally doesn’t look like it’s trying to virtue signal with its ugliness, so designs can be improved too.
But ask a mainstream manufacturer to make an EV car and they look stupid half the time.
IMO, it's probably more that they overdesign them. They want the EV to look futuristic and unique compared to their regular cars, but their cars already look like that to some degree, and so they overcook the design into looking like some science fiction vehicle. Take the Ferrari, for example, they tried to make it have a floating arch where the hood would normally be.
That's fine for a movie or video game, but in real life, coupled with the practical limits, it just doesn't look very good.
The Ferrari was designed by Jony Ive. It definitely looks like something he would design. He's all about clean, minimalist design where everything is utilitarian.
Ferrari as a brand is about beautiful extravagant design in the fastest and least useful vehicles on the planet.
I can't think of a less synergistic combination that Ferrari and Jony Ive.
Better fits for Jony Ive would be Hyundai, Kia, BMW and Mercedes. Those four are making some ugly ass cars that need to go back to the drawing board.
There's two big reasons.
No front grill
So much of a brand's identity can be carried by the grill and headlights. And on an EV, there's no need for a grill. But just a slab of flat metal looks weird, so they add stuff to break it up.
Drag
The range of an EV is a lot more sensitive to drag than an ICE car.
So in order to reduce the drag, shapes are smoothed out.
Aero efficiency becomes a much bigger priority than looks.
I just don't like that so many of them are fucking hatchbacks. I just want a sedan (that isn't a god damned Tesla).
I don't even think it looks that bad, it just doesn't look like a Ferrari
I imagine that's the issue, that it does in fact not look like a Ferrari, when it is supposed to be a Ferrari.
Yeah definitely, like if Audemars Piguet released watches that didn't look like an Audemars Piguet they'd definitely get a similar reaction from similar clientele.
I saw an image edit with a Toyota Prius badge and I legit liked it
Hyundai's Ioniq Venus concept actually kind of looks like if Ferrari designed a Prius
Honestly, too many Cybertruck vibes for my taste. Maybe it's better from other angles
I feel like this what a more finished design of the cybertruck could have been. Personally, I like the sharp angles and strong lines on this car (to clarify, the cybertruck is fugly and has no redeeming qualities) and hope we see more of this style in the future.
I totally agree. It looks like a startup made a concept of a vehicle in a movie. It’s not ugly by any means ugly but when I see a Ferrari I KNOW it’s a Ferrari. Same way with a McLaren or a Lamborghini.
It looks fine.
It just looks like a minimalist hatchback in a era where minimalist design is already overused.
The interior is the only part of this vehicle that is actually interesting.
The company's shares plunged by 8% the day after the Luce was unveiled.
Lol. They let an iPhone designer design a Ferrari, and it really shows. (Edit: The iPhone designer just designed the interior, I'm told.)
Whoever designed that smooth as a booger look clearly didn't have a poster with Ferrari on it, in their room, as a kid.
I would sell their stock too, if I had any.
The thing that gets me is when car designers make a car that's trying to be something it's not. It's an EV, not an ICE vehicle. If anything, amplify the motor hum under load (accelerating). Don't simulate engine sounds. We're tired of living in a simulation.
I drive an EV
This sort of shit doesn't help with idiots hating EVs on principle
To me it looks more like an iphone than a ferrari
Not a bad look IMHO, but yeah Ferraris tend to be distinct and this isn't really
Yeah I think it's a good looking car but it's clearly not a Ferrari.
Ferrari has one of the greatest design teams in Pininfarina yet they choose a person famous for making a rounded rect to make a totally new product. This is what they get for their poor choices.
I don't think it looks all that bad. Also of all the backlash people, how many were ever going to buy one?
Complete non story this one. It's been pushed by the anti-EV crowd
It would be a good looking Renault Megane. It's a terrible looking Ferrari. It has nothing Ferrari about it.
How hard is it to put a battery on a testarossa.
Dumbasses tried to reinvent the ev
Same energy
The electric part isn’t the problem, nor the marketing, it’s the… well yk
I think it looks alright, honestly.
I also think it looks alright, but if you saw one on the street, would you think it's a Ferrari?
Yes, if it was a Kia then it'd be great (at 1/8th the price, maximum).
This could be a Lotus. Lotus E-clipse or so
Stock up 4% today on the firing news lol
The replacement comes from BMW, what could go wrong? $640,000 for the car, and $1,250 monthly subscription if you want the wheels to turn.
I don't think the car looks bad at all. The outside is a little bland tbf but it's not ugly. I think the interior is incredibly tactile and well thought out. I think when we see people tearing around tracks that preorders are going to be extremely strong
Car actually doesn't look that bad, true. I guess it's just not what people expect when they hear Ferrari. Imho it's one of those cars that won't sell now but in 50 years it will be a sought after rarity.
Yeah, it looks like something Jony Ive designed... Shortly after the LaFerrari came out they said they'd never do an EV or SUV, which is probably where most of the backlash come from. How the turn tables, eh?
Edit: Did Jony Ive also design the interior? Because it looks like straight out of an Apple Store.
