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submitted 10 months ago by L4s@lemmy.world to c/technology@lemmy.world

Netflix Resumes Advertising on X After Elon Musk Controversy::Netflix has resumed advertising on X following a suspension by the streamer and other brands after Elon Musk promoted an antisemitic post.

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[-] assembly@lemmy.world 223 points 10 months ago

I am so tired of being so disappointed in companies. Was there ever a time when they weren’t just completely soulless? Is there truly no bottom to their ethics?

[-] 01189998819991197253@infosec.pub 148 points 10 months ago* (last edited 10 months ago)

In school I had to take Business Ethics. The processor officially renamed the course to Ethical Issues in Business, because, as he explained it in class, business has no ethics, but ethical issues arise all the time. I took it to mean that capitalism destroyed humanity, and those of us that are still left humane must deal with ethical issues in a business (ethicless) setting.

[-] assembly@lemmy.world 21 points 10 months ago

I did not take business classes so limited background but if we assume that the US isn’t going to magically transition away from capitalism, we instead have to find a way to legislate a transition to a more ethical capitalism. That phrase seems to be an oxymoron but for things to not keep getting progressively worse I’m thinking we as a society need to figure out a way to make it happen. Any ideas? You seem to have at least taken a course in the matter.

[-] andrewrgross@slrpnk.net 16 points 10 months ago

What if we transition away from capitalism non-magically?

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[-] MataVatnik@lemmy.world 22 points 10 months ago

Capitalism by its nature will carry out unethical behavior if it means profit. So no, business was always soulless. That's why regulation needs to exist, so the penalty for unethical behavior will negate the profit they could make from it.

[-] ech@lemm.ee 17 points 10 months ago

Ethics never enter the equation. The highest priority in business is capital, and any company at the level of Netflix follows that maxim religiously. They may be seen following progressive trends, but any good they end up doing only stems from it being profitable to do so.

In other words - no, companies have never not been soulless, and it serves us well to always remember that.

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[-] reddig33@lemmy.world 106 points 10 months ago

Glad I canceled Netflix last year.

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[-] ThePantser@lemmy.world 105 points 10 months ago

So Netflix is already shit, guess the shit companies can be shitty together.

[-] Muyal@lemmy.world 94 points 10 months ago

Now watch as all the corporations that paused their advertising slowly return to the platform.

[-] JonEFive@midwest.social 31 points 10 months ago

They were always going to. As long as Xitter has a user base with money to spend, the large corporations do not care. Anything they do like withdrawing advertising is all for show.

And after all, are you going to cancel your Netflix subscription over this? I actually probably would personally but my partner uses it quite a lot, so we're sticking around. Some people will cancel no doubt but nowhere near a critical mass that will affect their bottom line and they know it.

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[-] A_Random_Idiot@lemmy.world 27 points 10 months ago

I mean, who didnt expect it to happen?

Its literally what they did the last time there was a major controversy with twitter.

They pull advertising because they dont want to be caught in the splash damage, not because they are actually offended at the behavior.

As soon as the outrage dies down, the advertising resumes.

[-] can@sh.itjust.works 16 points 10 months ago

They wouldn't have called it a "pause" otherwise.

[-] set_secret@lemmy.world 74 points 10 months ago

another reason never to return to Netflix

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[-] dangblingus@lemmy.dbzer0.com 68 points 10 months ago* (last edited 10 months ago)

"Ahh, it's been a week, no one remembers that ol Elon Musk agreeing with Nazi rhetoric thingy. Let's spool those ads up again. We're definitely seeing a return on our marketing budget by advertising on the platform known for being mostly bots!"

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[-] AlmightySnoo@lemmy.world 65 points 10 months ago* (last edited 10 months ago)

A company accused by the far-right of being "too woke" is helping a far-right platform survive, the irony.

[-] NaoPb@eviltoast.org 62 points 10 months ago

Good thing my torrent site of choice doesn't advertise on Xtwitter.

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[-] paddirn@lemmy.world 53 points 10 months ago

That was like what, a whole month or less? Whew, that must’ve been tough on them!

[-] ExLisper@linux.community 52 points 10 months ago

Yep, I guess it's time to cancel Netflix.

[-] 4lan@lemmy.world 24 points 10 months ago* (last edited 10 months ago)

Once they raised prices I created a media server with jellyfin (+Sonarr, Radarr, QBittorrent) and never looked back.

Automatically downloads new episodes of my favorite shows

Got my own personal netflix accesible anywhere with infinite users. No one can cancel an episode of my fav show and erase it from existence.

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[-] tacosanonymous@lemm.ee 48 points 10 months ago

Maybe I know nothing about business but why would Netflix even need to advertise there? I’m not even sure they have to advertise at all anymore.

[-] zeppo@lemmy.world 34 points 10 months ago

They’re advertising specific shows.

[-] fluxion@lemmy.world 48 points 10 months ago

Nazi Boot Camp season 2 premiere, catch it on Netflix!

[-] lapommedeterre@lemmy.world 45 points 10 months ago

Probably coming back for a discount

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[-] iterable@sh.itjust.works 41 points 10 months ago

Time to find Netflix ads next to neo Nazi posts...sure glad I got rid of Netflix.

[-] JoMiran@lemmy.world 37 points 10 months ago

If they just want to throw money away on ineffective advertising, they can just send it to me. I have a few ideas that are far more effective than Twat.

[-] paddirn@lemmy.world 13 points 10 months ago

Netflix spent about $1.5 billion on advertising in 2022. They could just randomly give a million people +$1000 and probably get better word-of-mouth advertising that way.

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[-] 01189998819991197253@infosec.pub 25 points 10 months ago
  • Capitalism: 192735261625
  • Society: 0
[-] elbucho@lemmy.world 23 points 10 months ago

I think if I hadn't dropped Netflix when they did a 180 on their stance on password sharing, I would drop them now.

[-] Ensign_Crab@lemmy.world 21 points 10 months ago

Dammit, Netflix. I can't cancel my subscription twice.

[-] thisisawayoflife@lemmy.world 18 points 10 months ago

Wew, good thing I pirate what I want to see from Netflix!

[-] sebinspace@lemmy.world 17 points 10 months ago
[-] clearleaf@lemmy.world 16 points 10 months ago

This is what happens every time youtube has an apocalypse. They stay away long enough to feel like they've made their point and then they resume advertising like nothing happened. Maybe it's not advertisers who hold the power and everyone should stop being so scared of them.

[-] Stanwich@lemmy.world 16 points 10 months ago

yo ho ho and a bottle of rum.

[-] Railcar8095@lemm.ee 12 points 10 months ago

There probably were a lot of discussions and negotiations, but a lot of the public only sees Netflix going back to Twitter. I'm sure Elmo fans will promote this as Netflix having to bow down

[-] EfreetSK@lemmy.world 12 points 10 months ago* (last edited 10 months ago)

Of course they will! This is the sad, sad reality of todays internet - the power is so centralized in the hands of like 4 companies, that every business basically can't ignore them. Like you can but by that you're just hurting yourself from the business point of view. Elon Musk can literally say Fuck You to advertisers and they still need to advertise there. This is just crazy. On nation level the anti-monopoly bureau would take action but we don't have world wide anti-monopoly bureau.

That's why when people tell me "Oh, Elon Musk just bankrupted Twitter" I say "Did he?". At this point I believe he can do anything he wants, he can murder like dozen people, blow up the headquartes or start selling drugs to children and Twitter would still be fine

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this post was submitted on 17 Dec 2023
549 points (93.0% liked)

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