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Netflix Resumes Advertising on X After Elon Musk Controversy
(www.thewrap.com)
This is a most excellent place for technology news and articles.
Ethics never enter the equation. The highest priority in business is capital, and any company at the level of Netflix follows that maxim religiously. They may be seen following progressive trends, but any good they end up doing only stems from it being profitable to do so.
In other words - no, companies have never not been soulless, and it serves us well to always remember that.