this post was submitted on 05 Jun 2026
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Well that's a headline I never thought I'll write. Several posts and comments on the GOG subreddit have noticed a promotional e-mail that contains some... interesting symbols, which I can confirm with my own e-mail. As can be seen from the screenshot below, an e-mail containing a discount code for the game The End of the Sun (nothing out of the ordinary so far) contains 4 symbols that resemble Nazi iconography.

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[–] JonsJava@lemmy.world 5 points 22 hours ago

Comments have gone off the rails.

Locking this down

[–] KaChilde@sh.itjust.works 30 points 1 day ago (1 children)

Was willing to buy the “oopsie daisy! The symbols displayed incorrectly” defence, but admitting that they KNEW the issue existed, put two of them side by side, and then doubled down by basically saying “one bad egg shouldn’t spoil a perfectly good rune”, then not sending the offending email to German customers is baffling!

Time to demand a few refunds I think. Can’t support any justification for promoting fascism.

[–] white_nrdy@programming.dev 8 points 22 hours ago

The "not sending to German customers" is the cincher to me.

[–] CosmoNova@lemmy.world 22 points 1 day ago

Surprising amount of people here seem to believe the PR bullshit non-apology. You probably think Musk just did a Roman salute too. Pathetic.

Good to know most people have a brain and are capable of critical thinking to easily see through the bullshit.

[–] TaeKwonDoh@lemmy.world 9 points 23 hours ago
[–] placebo@lemmy.zip 27 points 1 day ago (3 children)

After nearly two decades working in IT companies, I can see how someone could discover this issue and notify someone else, but it was never properly escalated and addressed due to ineffective internal organization. I don't mean to defend them, but I don't see any reasonable explanation for why they would have done this intentionally.

[–] CubitOom@infosec.pub 29 points 1 day ago (2 children)

They didn't use the The Schutzstaffel Nazi symbol in the German mailers because they thought it would violate hate speech laws.

There was no reason to use 2 of those runes together.

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[–] grrgyle@slrpnk.net 8 points 1 day ago

It looks pretty intentional from where I'm standing. At best the shot caller was apathetic to it looking like actual Nazi iconography to some recipients.

[–] mellowistheyellow@lemmy.zip 3 points 22 hours ago

After four decades of life on this planet, I can think of a million reasons why this was done intentionally. Maybe you just arent that smart?

[–] TipRing@lemmy.world 29 points 1 day ago

So they knew it was there and decided not to send it to the market where it would be possibly illegal. This is pretty brazen and I cannot imagine what they are thinking would come from this that would make the reputational impact worthwhile.

[–] capt_wolf@lemmy.world 37 points 1 day ago (6 children)

Wow... I really don't buy those excuses...

They literally admit to seeing the problem before distribution, but instead of just deleting them from the email, they decide to just not include the place where it would get them into the most legal trouble instead?

Uh... No... That's not an accident anymore. There's no oopsie there.

Then they go and double down on reddit by giving the excuse that the symbol has been around way longer than it's modern historical use, so we shouldn't stop using it because someone corrupted it?

No, that's not how it works.

Things get ruined and they take on new meanings, that includes words and symbols. You don't just get to decide that you're going to take back the symbol of some of the worst evil mankind has known just because it had another meaning before that and then expect everyone to be like, "Oh, alright..." It has a new meaning now. One that everyone recognizes... A meaning that it is blatantly apparent they were aware of beforehand and decided to use anyway.

Anyone buying that bullshit excuse is an idiot.

Fuck GoG.

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[–] Corngood@lemmy.ml 109 points 1 day ago (5 children)

I also recognize that placing two such runes next to each other could create an unfortunate association with symbols used by the Nazi regime. This was noticed before distribution, and out of respect for local sensitivities, the material was not sent to the German community.

Zero explanation for why there were two of them, and the thing about Germany makes them look worse.

[–] PonyOfWar@pawb.social 69 points 1 day ago* (last edited 1 day ago)

It's also not even correct. I am in Germany, with a German (but English-language) GOG account and I received the email with those symbols. Someone should get fired over this.

Yo wtf that's mens rea

They just admitted they knew it was bad and were like "but it's legal in the US so it's fine to send it there" but ignore it's about as bad as it gets for legal symbols.

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[–] brsrklf@jlai.lu 6 points 1 day ago* (last edited 1 day ago)

The fact the game has changed logo and gog decided they'd include the old one stinks.

This makes the runes in the gog mail feel like a reaction to the devs "going back" on their original iconography and an attempt at fixing it.

"Oh, you changed your symbol because it was too nazi-like? Let us double down on it."

[–] fenrasulfr@lemmy.world 11 points 1 day ago* (last edited 1 day ago)

This needs to be properly adressed and whoever did this and whoever greenlighted it should the full feel consequences.

All that being said I can not see this being a company wide intention. Just from a business point of view this is so stupid that it beggars believe. Even if the entire company are neo nazis they would know that openly espousing those ideas would result in losing customers and losing partners.

The big game publishers would not want to be associated with Nazis at least publicly so they might pull games from GoG to stop the reputational damage. Anyone that has at least a functioning brain would stop buying from them until there is a full explenation and proper resolution.

And considering GoG barely keeps their head above water, they can not afford this at all. Unless the new owner wants to tank the company and sell off the assets.

[–] Protoknuckles@lemmy.world 67 points 1 day ago (6 children)

First of all I love GOG, I love their mission, and I have stood by them since the beginning.

That being said, why the living fuck did they put 2 of the last symbol? What did that represent!?

[–] ltxrtquq@lemmy.ml 30 points 1 day ago (2 children)

Did you also stand by them when they started using AI images in the store? Or when they started that patrons thing where they just ask you to donate to a for-profit store?

GOG has been kind of weird lately, and I can't say I like what I've been seeing.

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[–] carotte@lemmy.blahaj.zone 67 points 1 day ago* (last edited 1 day ago) (12 children)

to me it's pretty clear that it was intentional. like ffs, they explicitly chose to send the email with that title everywhere except germany because it's illegal to have nazi symbolism there. so obviously they knew! they realized what this came across as!

idk if it's an edgy representative, and now they're defending that rep or something (or maybe the rep is the one writing the shitty non-apologies)... but yea, i'm downloading all my offline installers and if they don't have a real apology and commitment to not fucking do this again then my account is gone.

fuck gog. the ai shit was bad enough, this is fucking unacceptable. i'd rather put up with steam's drm than give money to neonazis.

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[–] SourDrink@lemmy.world 13 points 1 day ago (1 children)

One day I wish we as a collective humanity can reclaim these symbols. Growing up in a Chinese household. I've know the manji as symbol associated with the Buddha, not as a symbol of hate and oppression.

[–] CubitOom@infosec.pub 41 points 1 day ago (1 children)

Neither the "Doppelrune" (Doublerune) nor the "Siegrune/Sig-Rune" (Victory rune) are historic runes and were created 1929 by Walther Heck. The "Siegrune" itself wasn't even inspired by the germanic "sowilo" rune (ᛋ), Walther Heck himself stated, that he created it, as he disliked the soft form of the "S" in the latin alphabet and wanted to provide an alternative to the "Fraktur" style that was commonly used in germany at that time.

This ᛋ is "sowilo/sigel/sol", the germanic rune for sun

This ϟ is the "Siegrune", created 1929 by Walther Heck as an alternative to the letter "S" and was used by the Nazis

This ϟϟ is the "Doppelrune", also a creation by Walther Heck and used as a symbol for the SS

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