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Cute Russian comic. The home of the official English version is here if anyone wants to skip ahead (or support them): https://boosty.to/gabiconomics-en
Vertical restraints are agreements between firms operating at different stages of the same production or supply chains(manufacturers, wholesalers, and retailers, for example). They commonly take the form of obligations or restrictions - like fixed or minimum resale price set by manufacturer, supply exclusivity agreements, territorial restrictions on sales etc.
They can increase efficiency and provide other conditional positives on the agreed parties, but - without proper control - can often result in limiting competition.
